For Action Strategies by Design, we did a complete website remodel built around the key services they offer. They wanted a clean and functional website design. One that cut down on the clutter of their old site. More importantly, they wanted to focus on strategic direction, leadership skills and management consulting.
As we wrote the website copy, we made sure to break down each client type. And for each service, we attributed different language to speak to each audience. A major focus was the call to action to increase opt-ins and build-up their email list. We supported this with an email digest, sharing blog posts, event invites and even special offers for subscribers.
The client is thrilled with the final product. That said, we will continue to deliver regular blog posts, email automations and social media publications.