How Can Still Attract New Customers After 2 Decades in Business

How Can Still Attract New Customers After 2 Decades in Business

The Challenge

Inspiris a IT Solution company based in Alberta, Canada. Operating in since 1994. They have worked with hundreds of businesses and government departments over the years, making them one of the leading IT providers in West Canada. Whether it’s Managed IT Services or Enterprise Content Management they are able to provide the best IT services on the market.

They have been working for over 2 decades. However, they needed to improve their brand and update their website to attract new clients. Because of this, they reached out to us here at ContentFirst.Marketing to help them.

Our Approach.

For Inspiris we set them up with a brand new website, autoresponder emails, and lead nurturing campaigns.  When building the website we used a light color scheme with a bold Call-to-Action button over and on the Hero image. This was done to draw users into the comfort of finding a reliable solution that they can trust.   Within the website we added products and great content to help inform new visitors as well as improve the SEO score.  Apart from that, we set up their Social Media to automatically post when updates were added to their blog. Overall, we were able to help them with the following services:

  • Full Brandscript
  • Blogging
  • Foundation Content
  • Customer Portal
  • Website
  • Social Media Content Posting

Although there were many challenges to overcome, we tackled them quickly and were able to create something amazing! We are very happy with the results we were able to bring this client and look forward to working with them again in the future.