C1M’s digital marketing strategy service provides a comprehensive roadmap designed to guide clients through the complexities of digital marketing with tailored strategies that align with their business objectives. This service is not simply about setting up campaigns but about crafting a foundational plan that organizes and prioritizes marketing efforts in the most effective manner possible.
The digital marketing strategy process at C1M begins with an in-depth understanding of the client’s business through the development of a BrandScript. This brandscript serves as the cornerstone of all subsequent strategic decisions and marketing efforts. It helps C1M ensure that the digital marketing strategy is perfectly aligned with the client’s business positioning and goals.
From there, the strategy involves a detailed examination of the client’s target markets, including demographic and geographic aspects, to refine the marketing focus. C1M also thoroughly analyzes the client’s products and services to better understand which offerings are best suited for B2B, B2C, or both.
A significant portion of the strategy development is dedicated to analyzing existing data from various sources such as Google Analytics, sales data, email campaigns, and paid ad campaigns. This analysis helps in crafting a SWOT analysis that identifies the strengths, weaknesses, opportunities, and threats related to the client’s digital marketing efforts.
Competitive analysis is another critical aspect of the service, providing insights into competitors’ digital strategies and identifying potential areas for differentiation and advantage. The final output of this comprehensive process is a strategic plan that includes a complete funnel analysis—from lead acquisition (top of the funnel) through to conversion (bottom of the funnel). This plan outlines recommended digital marketing tactics and their sequence, integrated into a high-level marketing calendar.
Throughout the strategy development process, C1M utilizes advanced tools to gather and analyze data. Clients are encouraged to use the C1M app, which provides a dashboard view of key metrics such as traffic and engagement levels. This tool and Google Analytics enable ongoing monitoring and adjustment of the strategy based on real-time data.
The final deliverable of the digital marketing strategy service is a comprehensive document and a presentation that outlines the strategic plan. This document serves as a guide for professional marketers to execute the strategy effectively. It is detailed yet concise, providing clear directions without the need to delve into the granularities of specific marketing tactics like Google ads or SEO, which are expected to be managed by specialists in those areas.
Typically, developing a digital marketing strategy with C1M takes about 30 days. This timeframe includes initial meetings, data collection, analysis, strategy formulation, and the final presentation of the plan. The process is structured into weekly phases, with the first week dedicated to data collection and initial discussions, followed by analysis in the second week, strategy development in the third, and preparation and delivery of the final presentation in the fourth week.
Digital marketing strategy at C1M is designed to equip businesses with a clear, actionable plan that aligns digital marketing efforts with broader business objectives. By providing a structured approach to digital marketing, C1M helps clients optimize their online presence and marketing activities to drive better business outcomes.
This project can cost between $5,000 to $20,000, depending on the level of effort, the size of the client, and the size of the business.
Marketing automation is a key component of our digital marketing strategy. We integrate automation tools that streamline your marketing processes, enabling personalized customer interactions and efficient campaign management. This approach enhances the effectiveness of your marketing efforts and ensures a consistent and engaging experience for your customers.
Our approach to digital marketing is always highly personalized. We begin by thoroughly understanding your specific marketing goals and the unique aspects of your campaigns and product launches. Based on our research, we craft custom marketing strategies that are designed to meet the individual needs of your business.
