C1M offers video content creation services that include Brand Storytelling, Product Demos, Social Media Reels & Stories, Animated Explainer Videos, and client Testimonials & Reviews. Our team develops scripts and then uses client-provided video, stock footage, and/or AI-generated content to produce original videos for use on websites (as Hero videos or on-page content), social media platforms, and email campaigns.
The service includes strategic planning, script writing, material sourcing and/or creation, editing, and deployment. Closed captioning of videos is completed through the platform of choice to distribution. YouTube and Vimeo each offer automated captioning of videos. Custom closed captioning can be added to a video at an extra cost.
By using visually appealing footage, captivating text, and emotionally resonant music, we create brand stories that convey your brand’s values, mission, and vision. Your videos will leave a lasting impression on your audience, creating a sense of connection and loyalty.
Videos provide an excellent platform to showcase your products and services. Through visually captivating footage and compelling text narration, you can give your audience a clear understanding of what you offer and how it can benefit them.
Videos have the power to evoke emotions, making them a potent tool for forging a strong emotional connection with your audience. A well-crafted video tells a compelling story and resonates on a deeper level, fostering a sense of loyalty and brand affinity.
Videos are highly shareable, making them an ideal medium for increasing brand exposure. When you create engaging and share-worthy videos, your audience is more likely to share them on social media, thereby expanding your brand’s reach and visibility to a broader audience.
C1M produces traditional videos that showcase your products and services in action, highlighting their features, benefits, and unique selling propositions. Through engaging visuals, text narration, and music, your videos will educate and inspire your audience, compelling them to action. We do not create interactive VR videos or 360-videos.
Your tailored videos can be shared on your social media platforms, such as Instagram, Facebook, YouTube, and LinkedIn. These videos are designed to be short, attention-grabbing, and share-worthy, creating buzz and generating engagement among your target audience. Videos can be used as regular posts, Reels, and Stories. The videos can support blog content, or be stand-alone.
Video can also feature your best client/customer testimonials. These videos validate your brand’s credibility and authority in your space, helping to build trust and confidence among potential new customers.
What sets C1M apart from its competitors is our use of AI to deliver better outcomes and results. By leveraging the power of machine learning, C1M is able to provide more accurate and effective video marketing strategies. This results in higher engagement, increased traffic, and ultimately, better business outcomes for their clients. On the front end, this may include AI Voice-over talent or an AI spokesperson.
Through the use of advanced machine learning algorithms, C1M is able to provide more accurate and effective marketing strategies, resulting in higher engagement, increased traffic, and better business outcomes for our clients. We measure the success of a video’s performance through analytics provided by the hosting platform. Results are measured in number of views, unique viewers, number of finishes, downloads (if applicable), total time the video is watched, number of impressions, geographic location of viewer, and the device used to view the video. Additionally, using UTM Tags we can track where a viewer accessed the video (i.e. from a social media platform, email campaign, blog post, etc.)
Working with chief marketing officers, C1M develops a content plan and strategy that best suits the needs of your company and that can result in measurable results. Once a Brand Script and Content Plan is in place (this normally takes a minimum of two weeks) then video scripts are ordered. From the script, a “shot list” (a list of scenes and footage that is required to produce the video) is created. Video is provided by the client or sourced through stock footage platforms.
In post-production, AI voice-over is created, music tracks are created or sourced, and all of the elements are input into video editing software for final compilation. A draft is sent to the client for review where edits can be requested. The final video is delivered to the specs identified at the beginning of the project (such as aspect ratio, resolution, and optimized for the specific target platform).
Pricing varies for Video Marketing with a range from $2,000 to $5,000 depending on the length, complexity, and amount of custom content that is required.
Visual Journalism
Visual Journalism, aka infographics, tells a complex story or illustrates a detailed process in a colorful, impactful single page. The information is distilled down to its most basic core and illustrated with images, icons, graphic layout, and color.
The various types of infographics include a Listicle (a visual interpretation of a list of any kind, such as a calendar, checklist of steps or items, etc.), a Comparison Guide (a side-by-side comparison of services or products), an Informational graphic (an illustration of words in a visual manner that is easy to consume and understand), the Process (a visual representation of a step-by-step process, procedure, or a plan of action), the Statistical graphic (large data sets visually illustrated for maximum impact and understanding), and Geographic (a large amount of data that’s separated into geographic regions, then displayed visually).
C1M works with your marketing team to gather the required data and information that you wish to have illustrated. Our team of designers and content specialists then devise the best method to create Visual Journalism in a compelling and visually interesting document. During the visual journalism document’s design, our designers will create custom graphics and source stock images when required.
The final infographic is most commonly delivered as a PDF but can also be a PNG, JPG, or other digital file as specified by the needs of the client. Hyperlinks to any URL can be embedded in a PDF file only.
The majority of graphics and infographics created in visual journalism are not motion graphics but static and non-interactive (aside from the occasional hyperlink).
Visual Journalism can be used as a Lead Magnet on a company website, as a social media post, as content in a blog post, and as a link in an email campaign. Visual Journalism used as a lead magnet on your website creates a Marketing Qualified Lead.
We ensure that the infographics produced are accessible by thoroughly testing the web pages, blog posts, and eblasts. Through the use of UTM Tags, we can also identify and track from which campaign or platform a reader accessed the material. These analytics are provided each month in a detailed report.
The purpose of Visual Journalism is to capture the attention of your clients as quickly as possible and engage them directly with the top-line information you want and need them to have. The measurable result is a direct Call to Action (CTA) with you. Again, using UTM Tags on the infographic and any CTA embedded in the document we can measure the number of readers, how the document was accessed, and the engagement produced by the document to measure the effectiveness.
The cost of Visual Journalism is handled on a project basis and is determined by the type of Infographic desired, the complexity, and the amount of data that is required to successfully illustrate the information.
Brand Identity Package
The biggest brands and companies have a distinct style that sets them apart. Consistency is key to a memorable Brand. A branding package provides a company with all the visual assets needed for a cohesive brand image. The brand package is applicable to new companies as well as clients who desire to refresh a dated look to an existing brand identity.
A full branding package typically includes logo design, slogan or company motto, color palette, typography, style guide (illustration system, rules of grammar, etc.), messaging (mission statement, taglines, value propositions), and social media graphics. Optional items include an audio logo (a repeatable sound, or short series of tones, that creates an auditory sensory remembrance of your brand) and a spokesperson or mascot.
It is assumed that the client company has an existing company name, but in the event the company is a start-up, C1M can work with the client to develop a company name, as well as brand naming for a product or service.
It is important to note that a Brand Identity Package does not include the collateral documents that a company uses to conduct business such as business cards, letterheads, and stationery. Rather, the package identifies the logo, colors, and fonts that a graphic designer would use to create those items.
C1M’s designers create the brand identity based on conversations with the client. During a kick-off call, a BrandScript interview is conducted, and color, aesthetic, and tone preference are identified. As part of our process, our designers will research the trends in the client’s industry and explore the appearance of competitors’ branding as part of our market research.
A well-designed brand style guide aims to make your company easily recognizable, either from the font, logo iconography, or colors. The second purpose is to identify and clearly state your company’s style so that all future content, graphics, and documentation, that your team creates is consistent with your brand. This ensures that there is no customer confusion when engaging with your brand.
Your style guide dictates how your brand is perceived by the world. Every piece of collateral marketing material you create MUST follow this guide so that you are showing the world a consistent look and message.
C1M works with your marketing team or Chief Marketing Officer to first create a Brand Script for your company. This process takes one week. You will be asked what competitors you like and dislike, if you have color preferences, and any inspiration you have for your company brand. C1M will take this information and based on the industry you work in, create the Brand Identity Package.
The final deliverable is a multiple-page PDF that outlines every detail of your brand. Specific fonts will be selected for headline text and body copy. A specific color palette will be identified with RGB, CMYK, and Hex code information. If a logo is designed, any variations (horizontal, vertical, icon, with or without a tagline will be identified.
A complete Brand Identity Package takes three to four weeks depending on the number of items to be included.
Branding packages can cost between $5,000 to $30,000 depending on the size of the package.
