The Challenge
Steelway Laser Cutting is a leader in their industry, offering state-of-the-art laser technology solutions for various sectors. With a reputation for exceptional craftsmanship and innovation, this laser-cutting expert specializes in delivering custom and intricate designs that meet the highest standards of quality.
Despite their advanced technological capabilities and industry leadership, they lacked an online platform that could showcase their services and attract potential clients. They needed a digital solution that not only represented their high-quality work but also improved visibility in a competitive market.
Our Approach
Our collaboration with Steelway Laser Cutting began in March 2022, with the goal of enhancing their online presence and reaching their target market. Recognizing the potential for digital transformation in the manufacturing sector, we were thrilled to partner with a forward-thinking company that values precision and innovation as much as we do.
Our approach involved two key strategies:
- Write a full BrandScript to identify the company story
- Developing a comprehensive website
- Implement a full SEO plan.
We designed and launched a user-friendly website that reflects their brand and operational excellence. The website features an intuitive layout, detailed service pages, and a ‘our projects’ page displaying their experience.
To increase organic traffic and improve online visibility, we created a custom SEO strategy focused on keyword optimization, high-quality content, and link building. Regular analytics and adjustments ensure that the website continues to rank high on search engines industry-relevant keywords.
Results
Since the launch of the new website and the implementation of our SEO skills, this laser cutting company has seen remarkable results in leads and organic traffic.
Organic traffic to the website has grown 393.75 % since they started their SEO venture in 2023.
