The Challenge
Bentwood Luxury Kitchen provides luxury cabinet design for kitchens and spaces throughout the home such as en suites, laundry rooms, offices, and more. They offer numerous cabinet door styles distinguished by superior craftsmanship, a variety of textures, attractive finishes, and exceptional warranty.
C1M has been Bentwood’s digital marketing partner since 2018.
Maintaining a fresh approach to social media—keeping current with trends and updating content style while staying true to the brand—requires special attention. Video content has been prevalent on social media since the advent of YouTube and Vine. However, in recent years Instagram Reels and Stories have taken greater priority over static content in the algorithms. Bentwood had not been using video consistently or with a brand style guide.
Our Approach
C1M implemented Video Marketing with its Nurture Marketing to enhance the company’s social content. We first identified three types of video content: blog support videos, event highlights, and product demonstration reels. For each type of content the C1M team, working closely with the Bentwood marketing team, created a visual look (including typography), editing and transition style, and identified music tracks that matched the Bentwood luxury brand.
Since implementing the video content on social media, the client has experienced a boost in reach and follower engagement. It is always a pleasure to work with creative, collaborative clients that produce results. We look forward to many more years of valued partnership with Bentwood Luxury Kitchens.
