Do You Know What Your Brand Style is?
The biggest brands and companies have a distinct style that sets them apart. Consistency is key to a memorable Brand.
Think of IBM with its bold company logo, Disney with its whimsical identity, NBC with its peacock, Facebook with its distinctive blue and thumbs-up icon, or American Airlines with its bold San Serif font and red, white, and blue, color scheme.
What all of these companies have in common is a well-designed brand style guide. Each of these companies is easily recognizable, either from the font, logo iconography, or colors. These companies know who they are, and how they want people to see them, which they rarely deviate from.
Does your brand have a style? Do you know what it is? Is it easy to discern it from your competitors?
Start Boosting Your Business with a Brand Identity Package!
What is a Brand Identity Package?
LOGO
The simple icon, whether text or graphic, that represents your company. Your logo is the mark that will represent your company the most
FONTS
You should have one primary font as well as a secondary font that are used for all written material, unless there is a specific theme that you are releasing a product or service under.
COLOR-WAY
This is the color(s) that make up your logo and identity that should be carried over to all ancillary materials that are used by your brand.
VISUAL AESTHETIC
In addition to colors and fonts, your brand can have a distinct style or theme. This aesthetic when used consistently in platforms, such as your website, email campaigns, and social media creates a subconscious reaction in customers and can help build brand engagement and loyalty.
AUDIO LOGO
A repeatable sound, or short series of tones, that creates an auditory sensory remembrance of your brand. Examples include NBC’s tri-tone, Microsoft’s boot-up and shut-down sound effects, or Intel’s, and Netflix’s sonic opening.
SPOKESPERSON/MASCOT
The most famous spokesperson in the entire world is Mickey Mouse. Three simple circles helped build an empire.
LOGO
The simple icon, whether text or graphic, that represents your company. Your logo is the mark that will represent your company the most
FONTS
You should have one primary font as well as a secondary font that are used for all written material, unless there is a specific theme that you are releasing a product or service under.
COLOR-WAY
This is the color(s) that make up your logo and identity that should be carried over to all ancillary materials that are used by your brand.
VISUAL AESTHETIC
In addition to colors and fonts, your brand can have a distinct style or theme. This aesthetic when used consistently in platforms, such as your website, email campaigns, and social media creates a subconscious reaction in customers and can help build brand engagement and loyalty.
AUDIO LOGO
A repeatable sound, or short series of tones, that creates an auditory sensory remembrance of your brand. Examples include NBC’s tri-tone, Microsoft’s boot-up and shut-down sound effects, or Intel’s, and Netflix’s sonic opening.
SPOKESPERSON or MASCOT
The most famous spokesperson in the entire world is Mickey Mouse. Three simple circles helped build an empire.
Why C1M for Your Brand Identity?
Decades of Expertise
With 20+ years in digital marketing, C1M brings seasoned insights to keep your brand at the forefront.
Strategic Design
We merge the creativity of our top-tier designers with strategic thinking for a brand identity that stands out in your industry.
AI-Enhanced Visuals
Stand out from the crowd with C1M’s AI-enhanced graphics, ensuring your brand visuals are cutting-edge and impactful.
Choose C1M for a brand identity that's not just visually stunning but strategically impactful, with the added edge of AI-enhanced graphics.
