How Bridge Bay Houseboats Can Attract a New Generation of Clients with Their Brand Update

How Bridge Bay Houseboats Can Attract a New Generation of Clients with Their Brand Update

The Challenge

Bridge Bay Houseboats are the vacation planning experts and a one-stop shop for Bridge Bay Marina houseboats at Shasta Lake. They are located in Redding California and offer the best houseboat rentals, as well as other vacation options, for all your vacation needs at Shasta Lake. At Bridge Bay Houseboats, you are able to cruise all 365 miles of the beautiful Shasta Lake shoreline. You can also slide, swim, ski and board on the lake, as well as hike, bike, fish and explore around the shoreline.

Bridge Bay Houseboats have been a successful vacation business for years. However, they decided to improve their overall brand with a website and branding update. Because of this, they reached out to us here at ContentFirst.Marketing for specific help with everything.

Our Approach.

For Bridge Bay Houseboats, we started by doing a complete website rebuild. This was done to make their brand more modern and up to date. We made sure to also include a compete brandscript and new foundation content to ensure their target market was attracted to their brand. Likewise, we create monthly blog articles, to help with SEO, as well as promotional content via email and social media. Apart from that, we help them with the following services:

  • Full Brandscript
  • Marketing Automation
  • Blogging
  • Foundation Content
  • Quick Leads – Social
  • Website
  • Social Media Content Posting

Lastly, we created eMail Automation of stories, eMail Nurture (drip) campaigns, Infusionsoft Campaigns and Landing Pages. We also integrated their data loading from different source systems. We put that into the InfusionSoft database and continue to maintain that database. Overall, we are happy with the results we have been able to bring this client. We look forward to continue working with them.