The Challenge
Cowboy Trucking provides construction and infrastructure trucking and hauling services to heavy highway building contractors working on state and federal projects in the DFW area and beyond.
Their success is due to the professional way they deal with contractors – with all-year availability, great communication, fielding sufficient trucks and drivers for any job size, and staying in tight compliance with all laws, regulations, and certifications.
Having grown as a family firm over several decades, they needed a new website to reflect both their history and their current reliability as a business that simply “gets the job done” in a way their competitors often fail to.
Our Approach
The C1M team learnt about the business in an initial call – hearing how the family built up a local, trusted trucking company from founder “Cowboy’s” beginnings, and learning the nuances of the trucking world from the client’s perspective.
With their customer’s story and solution satisfactorily reflected in the Brandscript, C1M wrote the full Foundation content text for the website. This showcased the points where Cowboy Trucking excels over competitors – including their range of services and their specific certifications in SBE, MBE, and DBE.
C1M graphic designers also personalized the Home page with a photograph supplied by the client to stamp their family story upfront in the visitor’s mind.
The client was pleased with the results and later asked us to add a stylish infographic to illustrate the process of partnering with Cowboy Trucking.
C1M’s content specialists have now started nurture blogging for the client to draw even more visitors to their expanding business. We look forward to continuing our relationship with Cowboy Trucking in as many ways as they need.
