How Crimson Tech Gains More Credibility By Segmenting Their Audience

How Crimson Tech Gains More Credibility By Segmenting Their Audience

The Challenge

Crimson Technology Partners is an active partner in all executive-level, technology-centered leadership. Having over 25 years of experience in their industry, they facilitate unparalleled transformations for their clients in both digital and organizational aspects.

Within their team, they have the perfect blend of flexibility, knowledge and authority to accomplish each obstacle and reach every goal their clients have set for them. Likewise, they operate on the principles of servant leadership – giving them the ability to focus, not on leading, but serving the needs of their clients to their businesses to flourish.

To get things started, they needed a new website and a few other services to revamp their brand overall. This is why they decided to reach out to us for help.

Our Approach.

For Crimson Technology Partners, we created a new site from scratch to ensure originality and brand authority. This included foundation content and brandscript to target their ideal clients on every page. We decided to create the site to be “easy to read and easy to navigate.” We did this to ensure it had a progressive look, engaging graphics and effective use of white space. Apart from that, we also helped them with the following services:

  • Brandscript
  • Marketing Automation
  • Blogging
  • Customer Portal
  • Social Media Content Posting

An even more important focus was in segmenting their audience in accordance with their services. We did this by tailoring the message to meet their individual needs. To increase their credibility and establish them as an expert in their industry, we also provide weekly blog content based on topics decided upon with the client. Overall, we are happy with the results and look forward to working with them more in the future.