How Hanby Insurance Gained Generational Success with a New Website

How Hanby Insurance Gained Generational Success with a New Website

The Challenge

Hanby Insurance is an independent insurance company with two locations in Texas. Founded in 1940 by Eugene Haynes Hanby, they have grown into a well-known family-owned insurance company. As one of the main Insurance agencies in their hometown, they provide only A-rated insurance carriers to ensure their clients receive quality insurance protection. Unlike their competitors, they have personal relationships with their customers, which gives them a cutting edge. Apart from being completely thorough with their work, their team has a massive 66 years of combined experience in the insurance industry.

Although their brand overall has been a generational success, they needed a brand new website to improve with the new generation, while still keeping some of the older homey-feeling elements to it. For this reason, Hanby Insurance reached out to us for help.

Our Approach.

For Hanby Insurance, we revised their entire brandscript, including their foundation content. This was done to help them attract new customers to their website, while keeping the attention of their old customers. Once complete, we created their new website, while building out a brand new customer portal as well. Overall, we managed to help them with the following services:

  • Brandscript
  • Foundation Content
  • Customer Portal

All this allowed them to revamp their brand, while showing their old customers they still hold onto their roots. Overall, we are so happy to work with Hanby Insurance and look forward to their continued business.