How Udutu Optimized Marketing Funnel with Their New Website

How Udutu Optimized Marketing Funnel with Their New Website

The Challenge

Udutu is a complete cloud-based eLearning solutions company, making online learning and training easier, more effective, and easily available to organizations of all sizes. Whether your organization needs an end-to-end eLearning solution or needs to fill the gaps in the existing training programs, Udutu has a full suite of products and services that you can customize to meet your training needs.

Udutu remains committed to offering effective, high-quality eLearning solutions at the best value in the market. To that extent, they continue to conceive and develop new and better eLearning tools; and this requires them to update their brand with a new website that provides the best user experience and is optimized for conversions. To get this done, they hired ContentFirst.Marketing.

Our Approach

For Udutu, we started off by understanding their current products and business model that they have for organizations with learning needs. We did a gap analysis to understand where they stand today versus what they wanted to achieve in terms of developing a more optimized online marketing funnel. We then created the foundation content for their website to help them meet their marketing goals. Overall, we were able to help them with the following services:

  1. Revise their BrandScript
  2. Create the Foundation Content
  3. Set up Marketing Automation for nurture campaigns
  4. Blogging
  5. Distribute content via Social Media
  6. Drive Google Ads campaigns for lead generation
  7. Website Management

Additionally, we created a unique customer portal for Udutu to help make their analytics more streamlined. The portal provides quick access to the marketing data that would ultimately help them maximize their return on marketing expenses. Udutu is already experiencing great success and we are glad that we are able work with them. We look forward to continuing our partnership with Udutu’s onward journey to success by providing marketing services every step of the way.