The Challenge
Blue Harbor Management is dedicated to curating unforgettable moments around destination marina properties across the United States. Whether on or off the water, they deliver unparalleled value to their marina members and guests.
In 2024, the marketing team at Blue Harbor contacted C1M to assist in updating their online presence and operation of the website for each property in the company’s portfolio. Just as each marina is meticulously shaped to harmonize with the unique surroundings of its location, the websites had to provide personalized brand identity to the individual marina while also offering a unified, consistent look for the overall brand.
Our Approach
C1M started the project focusing on one marina. We designed a style guide for the brand that would be used for each marina website refresh. Typography was chosen, a color palette was selected, and a design template was established. Still and video imagery was provided by the client and sourced by the C1M design team for a consistent look.
Using flip cards to identify and highlight services and amenities rather than static icons, animated the site while clipped graphics that run the length of designated sections of each page created a unique playful look. Each image was carefully selected to match the marina’s energy and offering.
Upon the launch of the first site, C1M finished three more sites for a total of four. As Blue Harbor acquires new marinas, C1M is there to facilitate the design of each new website and bring it online. We are excited to continue our partnership with Blue Harbor, bringing a fresh, modern look to their marina websites.
