How Schuster Family Law Attracts its Target Market with a New Website

How Schuster Family Law Attracts its Target Market with a New Website

The Challenge

Schuster Family Law is a family Focused Law Firm, whose mission is to take a genuine interest in their clients, understand their objectives, and meet or exceed their expectations. Located in Madison, Wisconsin, Schuster Family Law was established in 1975 by John P. “Jack” Schuster. Their firm specializes in family law, dispute resolution and representation of children in court as Guardian ad Litem. Their practice areas also include divorce, child custody and placement litigation, paternity actions, and many more.

Despite their many years of experience as a law firm, they reached out to us here at ContentFirst.Marketing to help them improve their brand and update their website.

Our Approach.

For Schuster Family Law we created a brand new website. Within the website, we improved their brand overall by adding colors according to their brand logo. Along with that, we embraced a design that was both positive and upbeat by including images of families. This was done to appeal to families, to give them a feeling of trust and to show them this is a good law firm for their needs. Apart from that, we also were able to help them with the following services:

  • Full Brandscript
  • Foundation Content
  • Website

Lastly, while we only help Schuster Family Law with a few services, we are happy with the results we were able to bring them. Overall, this is a prime example of how a business website needs to look to capture its target audience.