Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. As the world of online marketing evolves, blogging, which was once considered a hobby, has now become an essential practice for businesses hoping to grow their company and increase conversion rates. In fact, recent studies show that businesses who prioritize blogging are 13 times more likely to see a positive return on investment when it comes to their marketing efforts.
Content First Marketing understands how impactful a successful blog is to your company’s continual growth. As a professional digital marketing agency, our goal is to see your business thrive. We know that can happen by building a strong blog with the use of content creation services, such as those offered to our clients.
What is a Business Blog?
Business Blogging is simply a digital marketing strategy through which businesses get online visibility by using blogging as a tool. Being purposeful in their digital content creation, companies create blog posts (articles) that inform their target audience about their business. Blogs allow you to publish lower-maintenance content, gain search traffic to your site, discuss your product, and show your expertise on industry topics.
Blogging by the Numbers
- 60% of internet users read blogs.
- Businesses that blog have 126% higher lead growth than those that don’t.
- Blogging leads to 55% more website visitors.
- Producing blog content costs 62% less than traditional marketing formats, but generates 3x the leads.
- 92% of content marketers use blog posts as part of their marketing strategy.
- 65% of content marketers say blogs are their most-used format.
From these numbers, it should be clear that blogs are popular! Consumers like them and top marketing professionals believe in them. If you’re not already blogging as a brand owner, you may want to consider how adding a blog to your marketing strategy can strengthen your digital presence and bring clients to your virtual doorstep.
5 Ways Blogging Positively Impacts Business
1. Increase Traffic and Search Engine Optimization (SEO)
A chief reason every company needs a blog is to increase visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website. As part of a digital marketing plan, blogs provide the perfect platform to strengthen your SEO website design.
Search engines love to provide fresh, valuable content to searchers. There’s no better way to provide frequent content creation than with blog posts. By blogging consistently, you give Google and other search engines new content to index. This is how you create opportunities to plug in those important keywords to increase your visibility on search engine results pages.
As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. This increases SEO for websites because search engines consider backlinks as an endorsement of the authority of your website.
2. Lead Generation and Conversion
As you attract a broader spectrum of relevant buyers, you will naturally see enhanced returns. Blogging for your business gives you the chance to get into the minds of your customers and answer related questions. Not only will you gain the attention of potential buyers and engage them with your content, but you will increase the possibility that these page visitors will return.
Additionally, if you are publishing quality content that is highly relevant to your industry, you will encourage fellow industry websites to link back to your blog, which is great for business. As a direct result of this type of traffic, many companies that blog see a dramatic increase in their sales and conversions.
3. Build Trust With Clients and Establish Your Business as an Industry Leader
People trust the written word, and blogs improve the level of trust towards your organization. By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers. So, they will be more likely to choose your company over your competitors when they are ready to take action.
In addition, your blog is your way to share your ideas and thoughts on a specific topic. By blogging regularly on relevant topics surrounding your industry or service, you are not just helping your readers, you are building your reputation as a thought leader and expert in your field.
4. Increase Brand Awareness and Connect People to Your Brand
Blogging is extremely useful for building and maintaining your brand identity and brand awareness online. Incorporating a business blog into your marketing plan will provide instant exposure to your brand on various platforms, especially social media. Many businesses outsource community management services to create content built especially for social media. However, blogging takes care of this. Instead of creating new content for your social media campaigns, you can always go through your old posts and find something to use there.
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
5. Compounding and Long Term Results
One of the most underrated benefits of blogs is that they continue to attract new leads and customers well into the future. When you have an optimized blog going, your business now has a long-term source of traffic. Regardless of whether you’re running other online marketing campaigns, you’ve got a guaranteed source of potential leads. You can press pause on other campaigns so long as your blog is still going.
Old blog posts have gained authority/ranking over time and are bringing in a reasonable amount of organic traffic. They can also be easily updated, or repurposed, to serve current campaigns and goals. Sometimes all it takes are a few small tweaks for the blog to retain its usefulness. This will help it continue to bring in qualified leads.
Blogging with Content First Marketing
With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. The importance of blogging for a business cannot be underestimated. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand.
A blog post is an essential tool for creating a steady stream of website traffic. You will gain a growing audience and new prospects. We are confident that our digital marketing team can give you the resources you need to build a successful blog.
If you’re interested in implementing a cohesive blog strategy or looking to improve your current blog content, we encourage you to contact us at Content First Marketing.