have revolutionized the way companies promote their products. With faster Internet connections and advanced media playback software, online is now easier to access than ever.
Not sure ifcould help your business?
Keep reading to learn the top 10 benefits it has to offer.
1. Video is Search Engine-Friendly
The next time you perform a search on Google or Bing, check to see how many of the results are search engines have been including more videos in their search results, whether it’s from , Bing Videos, Daily Motion, etc.. Most of the major
In fact, studies show that 70% of the top 100 listings in Google consist of.
Why is this important?
Well, makinga part of your overall allows you to take up more search engine real estate while subsequently reaching a larger audience.
2. Videos Are Shared on Social Media
networks offer the perfect platform to share content, and videos are no exception. According to an infographic published by MarketingTechBlog, more than 700 videos are shared on Twitter every minute of the day! And that’s only counting and Twitter.
Users share videos from other platforms on othernetworks. The bottom line is that users love to share videos with their friends and family. They offer a fun and engaging form of media that connects with the viewer.
3. Consumers Watch Commercial Videos
A study conducted by Marketing Charts found that more than 60% of consumers spend at least two minutes watching a commercialabout a product they intend to purchase.
If a consumer is interested in buying a new fitness tracker, for instance, they may search forreviews on . It’s a quick and easy way to gain deeper insight into the product. And using this information, the consumer can make a better decision on whether or not to purchase the product.
4. Video Increases Email Click-Through Rates
Can’t seem to get recipients to click the links in your? Try adding a to it.
By including a Want more information on CTR? Click here.in your emails, you can increase (CTR) of emails by as much as 96%. Furthermore, videos can increase of emails by as much as 5.6%.
5. Video Encourages Viewer Interaction
isn’t a one-way street; it encourages the viewer to interact by leaving comments. All of the leading platforms support viewer comments, allowing the viewer to converse with the author as well as other viewers.
Of course, this increased level of audience interaction offers several key benefits, such as greater transparency, increased, and even the potential for higher search rankings.
Each time a viewer leaves a comment, it adds fresh, new content to thethat search engines love.
6. Video Is Measurable
Ask any seasoned Internet marketer and they will agree: analytics are critical to the success of an online . If you are unable to see where your customers are coming from, and whether or not your ad campaign is effective, you won’t be able to optimize it for higher campaign .
The good news is thatis measurable, allowing digital marketers to track key performance indicators like views, average time spent watching the , clicks on call-to-action (CTA), and more.
Using this information, you can youtube.com/analytics to learn more about and analytical tracking.to generate a stronger response and more by your . For videos, visit
7. Videos Are Immortal
When you publish aonline, it becomes immortal so to speak, allowing people to view it for years to come. Nearly all of the leading platforms, included, do not remove users’ videos unless there’s an issue (e.g. copyright infringement).
After all, it’s in their best interest to keep videos running, as this drives traffic to their respective platforms. So whether it’s one month from now or five years from now, yourwill remain in place, promoting your product or service during this time.
Not surprisingly, videos can prove useful in boosting therates of landing pages. If you have a landing page that is designed strictly for selling a product or service, try adding a promotional to it.
One study found adding videos tocould increase their rates by as much as 80%, which is pretty impressive, to say the least. While there’s no guarantee you’ll experience the same results, adding a to your can prove helpful in encouraging visitors to take action.
9. Videos Are Easy to Create
Contrary to what some people may believe, you don’t need an expensive camcorder andediting software to produce stellar videos. In fact, many create videos using nothing more than their webcam or smartphone camera.
If your computer has a built-in webcam, click record and start talking. Alternatively, you can use your smartphone to film videos of outdoor environments and settings. These are just a few quick and easy ways to create.
The tech industry estimates that people use smartphones and tablets for more than half their Internet searches. But just because aloads and functions in a desktop browser doesn’t necessarily mean that it will do the same in a mobile browser.
Mobile devices have different screen sizes, different browsers and different operating systems. And these can lead to compatibility problems.
But the good news is thatis mobile-friendly, allowing users to watch and enjoy videos on all platforms, both desktop and mobile.
What are your thoughts on? Let us know in the comments section below!
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- Internet marketing ,
- Top 10 Benefits of Video Marketing ,
- Video Encourages Viewer Interaction ,
- video increases click-through rates ,
- Video is Measurable ,
- Video is Mobile-Friendly ,
- Video is Search Engine-Friendly ,
- video marketing ,
- Videos are Shared on Social Media ,
- Videos Boost Conversions