GeoFencing and Proximity Marketing

Sending out targeted ads based on prospect location is a powerful marketing tool – here’s how to do it right. The most advanced location-based advertising technology is based on geofences or beacons – learn more in this video.

Join John Arnott, business owner and digital marketing expert, to learn about the right way to market to and convert potential customers in a specific area. Learn more about John at


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In a global world, there’s still a ton of value in marketing in a hyper-local way.

Say you own a sandwich shop, and there are a whole bunch of office buildings nearby. Those workers are getting near their lunch time – stomachs rumbling, they’re deciding where to pick up lunch. And suddenly they get an ad featuring your mouthwatering sandwiches – and now they’re all coming in for lunch.

That’s a marketer’s dream. Local, intent-based marketing that targets the people who are most likely to become your customers? It’s powerful.

And it’s possible with proximity marketing.

Geofencing and beacons are the two main ways of targeting and enticing customers based on their location and behavior.

They both work well – but they’re very different methods. Which one is right for your business, and how do you set yourself up for success? What do you need to know about proximity marketing in 2020?

That’s exactly what you’ll learn in this video. Hit play to find out what you need to know about geofencing marketing, beacon marketing, and how you can use them to build your business.

Want to know more – or have a proximity marketing idea I haven’t mentioned? Drop a note in the comments and let me know.


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