SEO or Paid Ads – Which is right for your business?

Should you invest in SEO or paid ads to grow your business? SEO takes time, and paid ads cost money – so which one is right for you? Truthfully, you need both to grow. Learn when to use each type of tactic in this video.

Join John Arnott, business owner and digital marketing expert, to learn about the role of organic content growth via SEO and paid ads in your digital marketing strategy. Learn more about John at


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You want to grow your business through digital marketing – but you’re confused.

Should you spend a year working on your SEO strategy to see organic traffic and growth?

Or should you spend your marketing budget now on paid ads to get leads fast?

The truth is that you need both.

Search engine optimization is vital for your long-term growth strategy. You will invest time now and get results later – but those results are sustainable and will last for years.

Paid ads on search engine results, social media platforms, and website banner ads will get you high-intent customers fast. But your strategy needs to be dialed in perfectly to get results without blowing your marketing budget.

The balance of SEO and paid ads for your business depends on many factors – most importantly, your ideal customer.

In this video, you’ll learn all about how to create a strategy that combines organic content with paid advertising to get the best results for your business, today and in the future. It’s a quick digital marketing tutorial that will help you grow the right way.

Get real business growth with the right digital marketing plan, using a smart combination of quick leads and sustained traffic strategies.

Have you been investing your time into SEO, your money into paid ads, or doing both at the same time? Drop a note in the comments and let us know.


Additional Tips and Resources for Business Owners and Entrepreneurs:

What’s the difference between paid ads vs. organic content?

Grow your small business with search engine optimization:

The importance of a sustained lead in digital marketing: