A well-orchestrated can greatly impact your and your overall ROI on .
91% of marketers are now using as of 2023, and a successful is an excellent vehicle for grabbing attention. Studies suggest that 95% of customers retain information in videos, and most customers (roughly 69%) prefer watching a versus written text to learn more about a brand, product, or service.
But before you can start , you need a plan.
What is Video Marketing?
How Do You Develop a Video Marketing Strategy?
Monitoring Your Video Marketing Metrics
Types of Video Marketing Content
Transform Your Brand with a Captivating Video Marketing Campaign
Enhance Your Strategy with Insights from a Video Marketing Expert
The creation process, especially for a smart , entails much more than a few video marketing ideas that turn into creating video content. Instead, your should be part of a broader marketing strategy that aligns with your brand and future goals. From live videos to product videos to educational content, you want to ensure your videos grab the attention of viewers and put your product or service in the best light possible.
Suppose you have just started with video marketing initiatives or want a better way to create . In that case, then it’s time to familiarize yourself with the marketing tools, video marketing formats, and other creation considerations required for a that works.
Video marketing entered the mainstream arena of marketing strategies around 2010 and has skyrocketed in the years that followed. Essentially, video marketing works to connect with a by creating marketing content that corresponds with other aspects of a comprehensive , like , website content, e-campaigns, and more.
marketers can share these brand videos on social media platforms or popular platforms like YouTube channels. They can even embed them in a blog post or on a . However, leaving an impact is the key to any effective . Getting your to watch video content can be a daunting task. There are 3.7 million videos posted to YouTube every day alone! So, marketers need to create quality videos that engage, entertain, and tell the brand story.
The first step of a smart is to develop a game plan that outlines your , budget, and how you will determine your video marketing metrics. You’ll need to consider the following to create a that can guide your well into the future.
Identify Your Target Audience
Internet users vary when it comes to the that grab their attention. In addition, your audience may access and watch online videos on different digital and social channels, with unique characteristics and formats. For example, in , an online on TikTok may be shorter and more energetic than demo videos posted on LinkedIn, YouTube, or your own . When developing your , determine what style and platforms grab your target audience’s attention. Then, use that as a guide for how to create a that resonates.
Determine Your budget
Gone are the days when you needed a hefty budget to create a compelling video content marketing easier than ever. With the right tools, you can generate anything from the initial creation to the post-production process. Consider how much of your budget, resources, and time you want to dedicate to your marketing strategies and use that as a guide for every digital you’ll create in the near future. Remember that your budget isn’t just for a single . It’s for a video marketing plan that ideally includes at least one online and/or post every week (and ideally more.). Today, tons of tools make
Establish Your Brand Identity
Your brand identity is much more than including your logo and contact information in every . Instead, it’s a broader idea that will determine the broad strokes of your style and which will align with your . Consider how you would describe your brand and what attributes best define your company and use that as a guide for your styles. For example, a ad for a casual sportswear company like Champion will inherently differ from a ad for a high-end fashion company like Gucci.
Achieving an Effective Call to Action
Regardless of whether you post live videos or educational videos, every in your arsenal should have a solid call to action. Ensure that your call to action is included in all your ideas and remains consistent and connected to your other .
You need a way to determine if your ContentFirst Marketing can help pave the way for determining the precise ROI of your are successful. Therefore, that begins with a smart system for defining your . An expert marketing partner like marketing videos. However, there are more generalized ways to keep tabs on your success, including the following below.
- clicks and shares – provides instant information on the number of clicks and shares for all . This can be a solid snapshot of whether your footage gained attention.
- Views – YouTube and other digital channels also regularly track the number of views. You can also regularly monitor and compare all videos within a marketing campaign.
- URL clicks – Including a unique URL included in all of your marketing videos (different from your existing landing pages) will help determine how many views turned into click-through action.
- Promotional videos – Offering discounts, promotional offers, and other special incentives that are only mentioned in your ads is another good way to see if your videos stick with your .
- Direct feedback – There’s nothing wrong with asking your for their feedback! This request can be included in , e-campaigns, or any that have direct contact with your current and future customers.
Once you have a clearer idea of your overall , it’s time to determine the different types of videos you will create and post as part of your overall video content.
When it comes to video content, there are many different types of videos that you can incorporate into your future , and the type of will help guide the format and style.
A sample of some of these different types of videos (and varying ways to create videos that match these types) is listed below.
Event Videos or
On-the-spot videos that promote ongoing events, specials, or other happenings at your company are great for sharing news as it happens. These types of videos require little and can be posted live or shortly after an event with minimal effort.
Explainer Videos or How-to Videos
Explainer videos or how-to videos are viral on YouTube and channels, as they fulfill a need that an internet user is directly searching for. The key to creating a great explainer is positioning your company as an expert. Have lots of relevant information in your video content, and make education a primary goal, instead of directly advertising your specific product or service.
ads are straightforward advertisements that explain your brand and your call to action. Additionally, ads can be posted to your channels. Also, you can find opportunities within your to include ads in other popular sites or channels like YouTube, Facebook, Google, or other online sources.
Customer Testimonial Videos
Customer testimonial videos can help boost your brand’s reputation as a company that can be trusted, as it uses your customers’ past experiences to attract your .
Augmented Reality Videos
Augmented reality is becoming a hot up-and-coming topic in the marketing realm. Also, augmented reality can create videos personalized to individual online users based on their specific interests. An expert marketing resource like ContentFirst can help you explore augmented reality and how it can be incorporated into an overall strategy.
Remember that the above list is just the tip of the iceberg. There are so many options when it comes to video content, from animated videos to live videos, and a video marketing expert can help you define the video content that will work best for your company.
Strategies for Crafting Compelling Video Content that Aligns with Your Brand
Creating great marketing content is not an easy venture. marketers need to promote their brand and company while still creating video content that can grab attention in an online realm flooded with billions of competing videos every day.
The following tips can help with your planning and ensure that your video content leaves an impression.
Grab Attention Immediately
You only have moments to catch your audience’s attention. So, make sure the first few seconds of your marketing videos grab attention from the start and instantly spell out your message.
Solve a Problem or Fulfill a Need
The best marketing initiatives, including video marketing assets, explain exactly how a product or service can fulfill a customer’s need or solve a problem. When it comes to video content, you can demonstrate this by telling a story, creating an explainer , or using other tools that will make it clear how your company fills a gap in your target audience’s lives.
Keep it Visually Engaging
You don’t have to shoot in gorgeous, exotic locations or have multiple and expensive post-production tools to create a visually appealing . Add animation to retain attention, include stock photos or images that grab the eye, or use other tools that make your videos more aesthetically appealing. A ad that consists of just a talking head can cause an internet user’s eyes to glaze over, so be sure your video content is visually appealing from start to finish.
Explore Where and How to Post Videos Online
When it comes to where and how to post your videos, there are endless options. Most channels permit video content, while platforms like YouTube are necessary for marketers. (You should optimally also have your own YouTube channel to keep a running collection of your video content.) Consider the many online locales where you can post an actual and use these as much as possible. This includes channels, online sites, your , and even e-marketing campaigns.
Examine Your Competitors
Your competitors can provide a lot of initial insight when it comes to video marketing, social media marketing, and other types of ! Examine their videos and consider what video content resonates with your common audience. Videos with lots of likes, shares, and comments can provide a little insight into what your target demographic is looking for when it comes to video content.
Make sure that your videos are optimized for every device, especially mobile devices. Research has shown that over half of all customers watch video content on their cell phones. So, you want to ensure that every you create looks great on every screen size. In addition, you’ll also want to ensure your files are small enough to easily load, regardless of the strength of an internet connection. Internet users have short attention spans. Therefore, if they have to wait to see your , they will likely click away and move on to the next video content distraction.
Watch Your Length
The best are around 90-120 seconds long at most. So, watch your length and make good use of the time allotted. When editing, keep an eye out for any pause in the action or any content that is excessive or unneeded. Generally speaking, you want to get as much valuable info as possible in every and in the shortest amount of time possible.
Don’t forget search engine optimization!
Search engine optimization ( ) is essential in all forms of marketing, and video marketing is no exception. Ensure you use your in your title, description, meta tags, and associated landing pages to ensure that your videos land at the top of the .
Transform Your Brand with a Captivating
Most video marketing by small companies is done in an on-the-fly manner, with a little thought to an overall over the weeks, months, and years to come. This can lead to a disjointed marketing message that may not align with your overall marketing strategy, as well as video content that becomes white noise in a world of footage.
Enhance Your Strategy with Insights from a
The best start with the insight of an expert, and this is where ContentFirst Marketing can step in and give you an edge above the competition. At ContentFirst Marketing, we’re experts at crafting a comprehensive from the ground up and tallying the marketing metrics that will concretely show your ROI.
Let’s discuss how we can use to boost your business. With our on your side, you can create a comprehensive that makes an impact and leads to a boost in business and for many years to come.