If you’re not taking advantage of using target audience, you could be missing out on the power of social media. We’re going to explore some common mistakes small businesses make with .as a search mechanism for your
What IS a hashtag, anyway?
First, let’s explain what a social media, the phrase and symbol turn into a clickable link. The power of is that they are searchable. They help categorize content.is, in case you’re not entirely sure. A is a group of words preceded by the number / pound sign (#), with no spaces between the words or the sign. When used on
Readers can “follow” certain social media using a , followers can easily find it. Readers can also search for web content that have a specific . For example, if we wrote a post on search engine optimization, we might give it the #SearchEngineOptimizationTips on . When readers searched for that , they would find our post, along with any other web content assigned that ., so each time someone posts something on
Common Hashtag Mistakes
#1) Makingtoo long: should be easy to read and relatively short, no more than a few words. Use upper and lower case letters to make them easier to read.
#2) Using too many message. Avoid using more than two per message.: Sometimes marketers try to cram several into a single
#3) Using irrelevant words: Hashtags should convey the content’s topic and be understandable, even by readers who may not know your topic or niche.
#4) Skipping social media platform you’re using to see if your is already in use. You want to avoid using a already in use if you’re trying to promote your brand. You can use ones already in use if you’re trying to join a conversation – just don’t enter an unrelated discussion to get attention.research: Anyone can create , so chances are, the ones you might want to create for your business are already in use. Search first on the
#5) Creating a Google “ disasters” and you’ll find dozens of example of campaigns that created public relations disasters. These can range from untended consequences such as the NYPD tweeting photos of smiling citizens with officers and asking for similar photos, but what they got was a slew of photos depicting NYPD brutality. Or simply not reading the carefully, as in the infamous British singer Susan Boyle #susanalbumparty to promote a new album – many readers saw a rather lewd message instead.that has an unintended meaning:
Check out my video below, where I discuss some common social media mistakes we here at ContentFirst.Marketing see small businesses making.
Image attribution: https://www.flickr.com/photos/jamesmitchell/