All new business owners know that a startup begins with building brand awareness and driving in customers quickly. Pay per click (PPC) advertising is one...
read moreWhat’s the Difference Between Paid Ads vs Organic Content?
May 7, 2020
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If you’ve searched for something on Google recently, you’ve probably noticed a mix of content. You’ll see some ads or sponsored content mixed in with...
read moreHow to Build Your Mailing List with Google and Facebook Ads
June 19, 2019
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Email and online advertising are two of the most powerful tools in the world of digital marketing. Before you set up your Google ad, the first thing to do is some keyword research to determine which words and phrases your intended audience is most likely to enter on Google search, which ultimately determines who sees your ads.
read moreMake Ads Work for You: How to Optimize Your Adsense Earnings
June 1, 2018
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Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor...
read more6 Ways Generate Traffic To a Newsletter
December 27, 2017
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The number of subscribers your newsletter has is a direct indication of its success. If few visitors are submitting their email addresses, then it’s not...
read moreConsultant? Here’s Why You Need a Digital Content Marketing Strategy
December 2, 2017
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For a consulting firm to gain credibility with a prospect, it needs to convey competency in its specialty. Creating a solid digital content marketing strategy...
read more3 Site Analytics Not to Miss
April 6, 2017
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Google Analytics is a top-notch resource for small business owners and entrepreneurs, looking for a simple, effective tool to analyze their website traffic. The best...
read more5 Easy Ways to Boost Online Sales
April 23, 2016
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Does your business rely on online sales? Here are some simple and effective ways to boost your revenue. Cross-Promote Walmart and Amazon do it, so...
read moreThe Scoop on Inbound Marketing and Why You Should Use it
April 21, 2016
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There are countless ways to promote a product, service and brand. Basic word-of-mouth, social media, pay-per-click (PPC) and mail advertisements are all great ways to...
read moreHow to Manage Your Brand’s Online Reputation
January 9, 2016
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As a business owner, your reputation is everything. If your target audience perceives your brand as being untrustworthy or unprofessional, they’ll probably choose one of...
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