Email and online advertising are two of the most powerful tools in the world of digital marketing. Before you set up your Google ad, the first thing to do is some keyword research to determine which words and phrases your intended audience is most likely to enter on Google search, which ultimately determines who sees your ads.
read moreHow Does Google’s 3-Pack Affect My Business?
We’ve been talking about how potential customers can search for your local business. If you have not already, check out our latest posts about Google...
read moreGrow Your Business with Google Reviews
In our last post, we covered the importance of Google reviews and why your business should be focusing on them (plus three ways to get them). If...
read moreWhy Google Reviews Are Now Vital to Your Business
Think about the last service you paid for. It could have been for a meal, car maintenance, housekeeping, etc. You might have thought, “Wow! They...
read more2 Simple Guides For Google AdWords & Facebook to Expertly Drive Traffic
For business owners, a primary objective is to drive sales and generate fresh leads. This usually means formulating traffic- and lead-generating campaigns. The goal of...
read moreGoogle to Index HTTPS Pages First
The world’s largest search engine has announced plans to index secure HTTPS webpages before their HTTP counterpart. Google and HTTPS Indexing Google announced this change...
read moreGoogle Adwords Introduces Two New Video Formats
Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad...
read more5 Key Performance Metrics to Track Using Google Analytics
Mobile Visits What percentage of your site’s visitors are using a mobile device? Using Google Analytics, you can learn this and more to determine whether...
read moreDo Google+ Hashtags Make a Difference?
Although they were originally designed specifically for use on Twitter, #hashtags have since made their way into other social media networks, including Google+. They allow...
read moreDesktop Websites are No Longer Necessary, Says Google’s John Mueller
You may want to think twice before building a new desktop website, because Google claims they are no longer necessary. Desktops have long been the...
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