Tag: content marketing

Blogger, Copywriter, Journalist: Here’s What You Need to Know

June 16, 2021 0 Comments
Blogger, Copywriter, Journalis

Blogger, copywriter, journalist, do you know the difference? Technology has made it easier than ever for businesses, big or small, to connect with their global audiences. And in a world driven by information and content, having a good writer is imperative to connect with your target audience. This is done through platforms such as blogs, websites, or social media. As a business looking to communicate with your customers, you might have come across the terms blogger, copywriter, or journalist.  You may think you need all of these (and maybe you do!) However, how do you know which type of writer you need and why? In this post, we discuss each of the roles of a blogger, copywriter, and journalist and how to choose the right writer for your business.

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What Is Lead Nurture Marketing?

June 3, 2021 0 Comments
What Is Lead Nurture Marketing

Lead nurture marketing is the process of forming a relationship with your customer and generating qualified leads at every stage of the sales cycle. This relationship is formed by sending personalized and relevant content that meets your customers' needs and gives solutions to their problems. Like how a parent would nurture their kid’s love for football, you can also nurture your leads and customer's trust as a business owner. This is done by delivering solutions that show you care about their wants, needs, and pain points.

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Are Your Content Marketing Efforts Helping Your Business?

January 25, 2017 0 Comments
content marketing efforts

Content marketing is a powerful inbound marketing technique that involves creating and publishing high-quality content that’s relevant to your target audience. This doesn’t necessarily mean that...

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