Drip Campaigns with Growbots

How do you optimize time when expanding your list of contacts for marketing emails? Did you know there are some tools available in the market to help you generate a high-quality contact list without having to rely only on list brokers?

Join John Arnott, business owner, and digital marketing expert, in this tutorial on how to effectively combine the benefits of using a list broker with a marketing automation system, with Growbots.

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There are a lot of good tools in the market to help in the creation of marketing email campaigns. Growbots is one of them. Not only it’s possible to use it to create the campaign itself, but also to generate lists, as it provides contacts based on some previously defined criteria and filters, such as geography, industry, departments, job titles, etc.

It can also be connected to your Gmail or Office 365, sending emails on your behalf, and helping to improve the deliverability. In addition to the fact that replies are delivered directly to your inbox, Growbots also measures and classifies positive and negative responses.

This is a great feature for moving from automated campaigns to more personal interactions, as the tool identifies a response, and may interrupt a campaign when a specific email has been replied to, so it’s possible to have a direct conversation with the sender. Some other great functionalities include email testing, additional tasks, and campaign scheduling and tracking.

In this tutorial, John walks us through Growbots, showing the step-by-step to set up a campaign and how to use each one of its main features to generate high-quality contact lists. Watch it to the end if you want to learn how to combine the benefits of using email software with an automated system to achieve the best performances in your marketing campaigns.

And if you have different suggestions for creating contact lists, or any questions about the tutorial, we’d love to hear from you. Share your thoughts by leaving a comment below.


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