How to Plan Social Media

The best way to create and plan social media content for your business is right here. Coming up with compelling, engaging content for your social media channels is easy with a simple weekly schedule. Learn the most effective way to plan your social media posts in this video.

Join John Arnott, business owner and digital marketing expert, to learn about the right way to create a social media strategy for business. Learn more about John at


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Social media planning for your business – it’s tricky to get right.

Too often, businesses think social media should be used to talk endlessly about how great their company is, or to tout their latest sale. And that’s all they do.

But that’s a turnoff for most customers.

What’s really effective in social media marketing is having a thoughtful plan for posting throughout the work week.

That gives you consistency, a sense of purpose, and a way to engage without bragging or selling all the time.

Your social media business strategy isn’t going to look like your posts on your personal Instagram account. You need to think about what you’re offering to your audience and your customers.

Are you starting interesting conversations, sharing valuable information, or coming up with another way to get them engaged and excited? Great!

Now all you need is a social media content calendar you can actually stick to, and you’re ready for success.

Authoritative, organized, social media feeds – it’s what your business needs to grow. Get all the details on how to create an effective social media strategy for your business in this video.

What do you struggle with when you’re creating your social media posts for your business? Drop a note in the comments and let us know.


Additional Tips and Resources for Business Owners and Entrepreneurs:

The importance of social media for digital marketing:

Why you need a marketing calendar:

What’s your social media voice?