The 5 Things Your Website Homepage Must Have

Create a homepage that has the 5 things you need to capture attention and convert visitors to customers. Your website won’t work for your business unless you have these key elements – learn more in this video.

Join John Arnott, business owner and digital marketing expert, to learn about the one job your website has, and the 5 elements that make it work. Learn more about John at


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What’s wrong with your business website?

You might think you have it all set up perfectly – your website design is on point, your graphics look good, and your web copy is all about how incredible your company and products are.

But it’s not working.

Sure, your prospects might find you, thanks to your digital marketing strategy. But what are they doing once they land on your homepage?

That’s where most of your users will head first – and that’s why it’s the most important page to get right on your website.

If your business homepage isn’t working – it’s not converting visitors to customers, or moving them into your sales funnel, or generating leads – you’re losing business every day.

But it doesn’t have to be this way.

Your website homepage just needs these five simple but critical elements. They will help your site speak directly to your target customer – their needs, desires, and pain points – so they pay attention and take action.

Watch the video to learn what those website design elements are and how to make them work for you.

Do you do something different with your business homepage that’s working well for you? Drop a note in the comments and let me know.


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