What is a brand script?

How do you make sure that your team is aligned when creating a marketing campaign? Do you use a guide or a roadmap so that your designers, copywriters, editors, and everyone involved in a campaign are all on the same page?

Join John Arnott, business owner, and digital marketing expert in this tutorial on how to create a flawless brandscript.

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What is the first copy you create when doing a marketing campaign for a client? Do you use a specific method for creating a brand identity? Are all your team members aware of your client’s branding?

In today’s tutorial, John Arnott explains in a very objective and effective way the technique behind the Story Brand Framework from author Donald Miller.

If you want to learn how to create a flawless narrative, using storytelling techniques to create accurate branding that will directly resonate with your clients, don’t miss out on this video.

Watch it to the end to learn the 7 steps of the Story Brand Framework that will help you create brandscripts that your clients identify with, and your teams can use as guides for marketing campaigns.

How about you? Is there any different tool you use to create brand awareness? Do you have a different way of writing a brandscript? I’d love to hear from you. Drop a note in the comments and let me know.   


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