Google is the world’s most visited web site – with searches numbering in the billions every day. That’s why it’s such a powerful place to advertise your business. Ranking in organic search results in Google takes time and a lot of SEO expertise. But paid Google Search ads is one of the most effective methods of online advertising available, and results can be almost instant.
What Are Google Search Ads?
Google Ads (formerly known as Google AdWords) is a paid search ad platform that’s a form of pay-per-click (PPC) marketing. You pay per click or per impression on the ad. It’s an effective way of driving leads who are searching for exactly what you’re selling to your website.
Why You Need to Use Google Search Ads
Why are Google search ads so effective? Because they allow you to show up on the search results page (SERP) right when your target audience is searching for products and services like yours. Their intent to buy is high – that’s why they’re usually conducting the search – and you can appear at the very top of the page.
And the benefits don’t stop there. Google Ads will also let you analyze how your ads are performing. And it allows you to make tweaks to make them even more effective. You can also control your spending to fit your budget easily – to set a monthly cap on spending and pause your ads at any time.
How Google Search Ads Work
Google search ads use a bidding system to display ads. This means you select a maximum bid amount you want to pay per click on your ad. The higher the bid amount, the higher your placement on the search results page.
Bid strategies for your Google search ads can be manual – where you set the limit you want to spend – or automatic – where Google sets your bids based on your competitors. Select whichever one works for your campaign and your goals.
GoogleAds has other PPC options for ads campaigns, like the Google Display network [link to Google Display Ads page] which places ads on other sites, but we’re strictly covering search ads in this article.
GoogleAds offers ad extensions too. These allow you to add more information on your location, offers, or site pages onto your ad.
Set Your Google Ads Up for Success
To create a successful Google search ads campaign for your business, you must start with a compelling headline and ad copy. Remember, you want to address exactly what your ideal customers are searching for with each target keyword. If you are creating an ad for the keyword “how to make pizza dough” with an ad that tells the user how to make bread dough, you’re not addressing what they need. You’ll be overlooked and over budget, too.
You also need to be sure your whole conversion process is on target, not just the ad copy. That means a well-written landing page users encounter after they click through your ad that drives them to a purchase. It also means a customized thank you page for the next step. Creating a seamless experience is key to getting those leads to make a sales decision and spending your ad budget wisely.
Ask the Experts at C1M
If you want to maximize your online search results – whether paid, organic, or both – you need a cohesive and clear digital marketing strategy. C1M is here to help. With years of expertise and a data-driven approach, you’ll get results you can measure to help grow your business.
Schedule your free business review today.
