Brand management and creating a strong brand identity is not as simple as it seems. A successful brand identity instantly highlights brand assets and brand...
read moreBrand Identity Services – Upgrade Your Look and Elevate Your Brand
Some top companies in the world don’t have to do much to grab attention simply because their branding elements are instantly recognizable. Consider the last...
read moreBrand Equity Basics for Small Businesses
Would you pay more for a Mercedes than a Kia? If you’re like most people, the answer is probably yes. But why, when they’re both...
read moreMeasure Brand Awareness to Get the Results You Want
We’ve talked in previous blog posts about brand awareness – what it is, and why it’s vital for your business. Becoming a household brand is...
read moreBuilding a Brand Awareness Campaign for Your Business
Last week, we tackled the essentials of brand awareness – what it is and why it’s critical for your business. Now that you know the...
read moreBrand Awareness: Why You Should Tell Your Brand’s Story
It has happened to all of us at some point- when we hear a jingle on the TV in the background and instantly know which...
read moreWhy Is Confidence a Must for Owners to Grow Their Businesses?
Last week, we spoke about letting the customer guide your business and your marketing. This week, we continue our discussion about a marketing mindset for...
read morePromote Your Practice with This Unique Marketing Plan
If you read all the digital marketing strategies of marketing companies, you’ll find most of them saying the same things. Most will give a checklist...
read moreUnderstanding How Authority Influences Brand Success
What is authority and how does it influence your brand’s success? In the Content First Marketing community, we consider authority a core pillar of our...
read more