Originally launched back in 2000, Google Adwords has become one of the largest and most popular self-serving online advertising platforms. Business owners and entrepreneurs can...
read moreWhy You Should Embrace Consumer-to-Consumer Marketing
Still trying to wrap your head around the concept of consumer-to-consumer (C2C) marketing? No, we’re not talking about consumers selling products on eBay or Craigslist...
read moreAre You Getting the Most from Your Radio, TV and Print Advertising?
It’s so often the case we feel we have to make this decision for our business: Should I spend money on radio, television and...
read moreDesktop Websites are No Longer Necessary, Says Google’s John Mueller
You may want to think twice before building a new desktop website, because Google claims they are no longer necessary. Desktops have long been the...
read moreHow to Plan Your Online Marketing Strategy
The advent of the Internet has revolutionized the way in which businesses market their products and services. No longer are companies forced to rely on...
read more5 Tips to Improve Your PPC Campaigns
1) Split Test So what is split testing and why should you do it? Split testing involves running two or more ad variations simultaneously, and...
read moreAre You Making These Hashtag Mistakes?
If you’re not taking advantage of using hashtags as a search mechanism for your target audience, you could be missing out on the power of...
read moreHow to Create an Effective ‘About Us’ Page
An “about us” page is an essential tool for small business owners and entrepreneurs. It’s designed to convey key points of information to your target...
read moreTop Free and Paid Ways To Promote Your Website
Still struggling to generate traffic to your website? Whether your site sells a products or service, produces leads, or generates email signups, you’ll need traffic...
read moreIf You Can Play Mad Libs, You Can Create Great Headlines
Writing compelling headlines can be agonizing for even the most seasoned copywriter. Why? Because headlines are crucial to motivating your target audience to read what...
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