For business owners, a primary objective is to drive sales and generate fresh leads. This usually means formulating traffic- and lead-generating campaigns. The goal of...
read moreGoogle to Index HTTPS Pages First
The world’s largest search engine has announced plans to index secure HTTPS webpages before their HTTP counterpart. Google and HTTPS Indexing Google announced this change...
read moreGoogle Adwords Introduces Two New Video Formats
Google launched two new video-based ad formats for its per-per-click advertising platform Adwords recently: TrueView for Shopping and Shopping ads on YouTube. The new ad...
read more5 Key Performance Metrics to Track Using Google Analytics
Mobile Visits What percentage of your site’s visitors are using a mobile device? Using Google Analytics, you can learn this and more to determine whether...
read more5 Tips to Maximize Your Adsense Earnings
Google’s revenue-sharing ad platform Adsense offers one of the easiest ways for bloggers and webmasters to monetize their websites. Each time a qualified visitor clicks...
read moreDesktop Websites are No Longer Necessary, Says Google’s John Mueller
You may want to think twice before building a new desktop website, because Google claims they are no longer necessary. Desktops have long been the...
read moreThe Benefits of Digital MarketingÂ
The importance of digital marketing is growing and your website serves as your storefront for new customers and clients. Therefore, if you aren’t incorporating your...
read moreWhat is Lead Nurturing – A Complete Guide
Increasing website traffic, social media engagement, and email marketing campaign sign-ups are all foundational goals of any business’s marketing efforts. However, having more online attention...
read moreStrategies for Effective PPC Management
PPC, or pay-per-click, advertising is a powerful way to target your ideal audience and get them to purchase your product or service. It’s a critical part of...
read moreWhat is Ecommerce Marketing?
If you have a business that sells products online, you need to be well-versed in ecommerce marketing to grow your sales and your business. But...
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