Core Values

The values of your organization are one of the three pillars of your business. These values determine who to hire, and who doesn’t belong on your team. It’s how you build a strong team – learn more in this video.

Join John Arnott, business owner and digital marketing expert, to learn about how ContentFirst.Marketing thinks about our company values. Learn more about John at


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Having the right people on your team is absolutely vital for the success of your business. You need to hire people who work well in the environment you’ve created as a business owner.

But how can you get clear on what you’re looking for when you’re building your team?

That’s where your core business values come in.

Any organization with a great culture has a strong mission, vision, and values. As your business grows and your culture becomes more established, your core values will be become clear.

These values determine who to hire, and who doesn’t belong on the team. As the business evolves, your values should remain fairly consistent and strong.

How can you create those values for your own business?

This video talks about how we created our own values at ContentFirst.Marketing. Our six core values make what is expected of everyone on our team clear.

How can you create your own core values for your business?

You’ll learn everything you need to know in this video. Creating the set of values that your business believes in should be a thoughtful exercise – and now you know how we’ve created ours at ContentFirst.

What are you doing to create your own core values? Drop a note in the comments and let me know.


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