What to Expect from Facebook Ads

Are your Facebook Ads going to grow your business or just waste your money? Learn more about how to set accurate expectations for your Facebook ad campaigns in this video.

Join John Arnott, business owner and digital marketing expert, to learn about how to embark on a successful Facebook ads campaign. Learn more about John at


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What do you expect from your Facebook ads you create for your business?

Instant success? Gaining customers effortlessly? Immediate results?

The key to successful Facebook advertising is setting the right expectations for your ad campaigns.

Starting with clear and reasonable expectations helps you set the right Facebook ads strategy. And that strategy – including your goals, your ad budget, and more – will set you up for sustainable success.

Facebook Ads are popular and easy to set up. But that doesn’t mean it’s easy to find real success. If you’re paying too much to acquire customers or showing your ads to the wrong audience, your business won’t thrive.

Successful Facebook advertising for your business is all about getting the right people to take the right action. It can be a very effective part of your pay-per-click (PPC) ad strategy because Facebook has a wide global reach.

Your digital marketing campaigns are only as good as your strategy. Learn about what to expect from a Facebook or Instagram Ads campaign, and how to measure your results behind the scenes.

This isn’t your basic Facebook Ads tutorial. It’s about how to set a thoughtful strategy, budget, and reasonable expectations. Watch the video to learn more.


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