One of the most common questions we’ve heard over the years is, “How can I improve SEO on my website?” the answer is not necessarily straightforward.
The best SEO website practices can vary by industry, company, and ultimate goals for each business. However, there are some broad-stroke best practices when it comes to SEO website design, and the exact tactics and strategies tend to vary from one website to the next.
At C1M, we can launch a detailed website design and SEO audit to comb through every aspect of your website and web presence. Additionally, we can provide an actionable checklist of the steps you can take to propel your organization to the top of the search result pages.
In the meantime, when it comes to creating the best SEO website, here are a few guidelines and tips to get you started.
Understanding SEO and its impact on website performance
According to recent statistics, a new website is built every three seconds, and there are about 1.09 billion websites on the Internet as of 2024. In other words, your website has huge competition when it comes to grabbing attention and showing up on the first page of search results. For this reason, SEO is crucial to giving your website – and your company – a boost with online visibility.
SEO, or search engine optimization, is essentially the process of incorporating all the different elements and factors throughout your site that will attract major search engines like Google. A website that is designed with these backbone SEO details in mind will naturally garner more organic web traffic. As a result, it will increase both your company’s visibility, and reputation as an expert and leader in your field.
Key elements of SEO Website design
SEO is multi-faceted and entails technical details and more creative content endeavors. Ideally, your SEO marketing strategy will include every single one of these initiatives to gain the maximum return when it comes to getting attention and organic website traffic.
The website architecture
On a broader scale, you need to ensure that your website is fast and aesthetically pleasing on every type of device. Users form an opinion about a website in 0.05 seconds, and a staggering 47% of users won’t wait longer than two seconds for a website to load. Therefore, you need to make sure that your website is designed to operate at constant peak performance.
If you’re launching and testing a new website design, check every page on a desktop monitor, tablet, and especially a mobile phone. Most website traffic occurs on mobile devices, and outdated websites weren’t necessarily designed to automatically reformat to look good on a small screen. So, it’s important to create an adaptable website that looks its best regardless of how it is viewed.
Choosing optimal keywords
Before you can even start to incorporate SEO into your website, you need to know what your past, current, and future customers look for in businesses just like yours. This is where keyword research comes into play.
It’s important to note, however, that keyword research is much deeper than simply identifying a few phases that align with your business description. You also need to take a closer look at keyword volume to identify keywords that have little competition but align perfectly with what your company offers.
For example, a general phrase like “marketing specialist” will have a high keyword search volume and tons of competition. Alternatively, a more specific phrase like “SEO content marketing specialist in Dallas” will have fewer competitors and a more targeted audience that can turn into qualified leads.
The website’s background elements
Once you have your keywords identified, it’s time to do a thorough website audit so you can implement these words and phrases into the back-end elements of every page.
These elements include little unseen details like page titles, page descriptions, image or video tags, and URL addresses. An expert resource like C1M can examine these details and and optimize every corner of your website for this technical area of SEO.
Website content for SEO
Creating website content for SEO is the practice of sprinkling these optimal keywords throughout your page content, blog posts, and other verbiage. However, it’s more complicated than this simple definition suggests.
In our modern era, Google and other search engines rely on complex algorithms to filter out valid and relevant websites from those offering basic information, so creating SEO content needs to go far beyond the standard “keyword stuffing” practices.
Creating Engaging and Interesting Content for SEO
The key is to create content that is not only interesting, readable, and engaging but also creates content that highlights your expertise in your industry and, hopefully, adds new information that will resonate with your target demographic.
As for length and other specifications, it’s helpful to mix up your messages by including various media elements like videos, photo galleries, and more and to shake up your article or content lengths. It’s perfectly fine to publish a 500-word and a 2,000-word blog post. Just make sure that anything you publish is interesting and engaging.
There are some other tips and tricks when it comes to creating great content. For example, backlinks – or links to other relevant and trusted websites – are a great way to inherently boost your SEO. Also, you should add relevant and keyword-focused headers and sub headers throughout your content.
Above all else, when it comes to creating content, it’s important to keep the ball rolling. Regularly adding blog posts and new web pages, and updating your content are the best ways to stay on Google’s radar.
Develop the best SEO website plan with C1M
Before you can start focusing on SEO, you need to conduct in-depth research and review, and these initiatives are best launched with guidance of an expert. At C1M, we are constantly focused on all aspects of SEO, and we have the tools, technology, and expertise required to ensure that your website not only results in more traffic, but qualified leads and transactions.
Connect with us today to start your initial website review. Together, we can identify the steps you can employ to improve your reach and improve your reputation. With C1M, you can ensure that all the detailed aspects of SEO are accounted for, to ensure that your site continuously climbs to the top of the search results pages.
Take your website to the next level with proven SEO strategies. Contact us today and start seeing results.
