Every business has its challenges, and unfortunately, there is no one-size-fits-all solution for success. There is a trial-and-error process with new businesses, mainly to determine what marketing strategies work the best. Many companies will reach a point where they must decide to pivot and make marketing changes to increase success. After reading this post, you will have a better understanding of the various marketing strategies available and will be able to decide which is best for your business.
A marketing strategy is a structured plan to help promote your goods or services. There are various methods to choose from depending on if you have a business-to-business (B2B) market or a business-to-consumer (B2C) market. Both business structures have a different clientele, meaning that if a particular strategy works for a B2B, it likely is not the best option for a B2C.
Understanding the Steps to Creating an Innovative Marketing Strategy
Marketing Mix
Within every marketing strategy lies the marketing mix, which is composed of the 4 P’s: product, place, price, and promotion. Product relates to the services or products you offer, and price is the value of a product or service in which you sell. Place, is where the consumer will find your product. So, this is where your website design is very important, because this is where a consumer can find you easily and can find out more information about what you have to offer.
You want to be sure that your website is easy to use and navigate, so customers can quickly find what they are looking for. Promotion is where your marketing strategy makes a significant impact. You need to know how to reach your target audience and how to increase consumer engagement. This is a brief concept of four guidelines to begin creating a successful marketing plan.
Creating a Content Marketing Plan
Content marketing involves creating and sharing content through different outlets such as blogs, social media, and influencers. A content marketing strategy aims to cater to your target customer as a main goal to increase brand awareness. You are actively engaging with your audience and creating a community around your brand with content marketing. An effective marketing plan can be promising, and you can watch your business grow in no time.
The Beauty of Blogs
Blogs are a great marketing method to incorporate on your website because they are a form of inbound content. With blog posts, you can share more about your products or services and provide helpful information related to your industry. Blog posts are also excellent ways to incorporate search engine optimization (SEO) and boost your position on search engines. If you don’t know where to start with SEO, contact us today as our digital marketing experts can discuss and explain the importance of SEO strategy for your business.
Social Media Savvy
Social media marketing is essential for any type of business in today’s world. There are over 3.2 billion active users on social media who spend an average of 2 hours and 20 minutes online every single day. With so many users online, the only thing you need to do to reach a consumer is to create content such as videos or photos to connect with your target audience.
There are several social media platforms to use, such as Instagram, Facebook, Pinterest, and TikTok. Gaining followers and exposure on these outlets is an easy way to boost brand awareness and increase customer engagement. A social media marketing plan is a necessity for every business.
The Solid Success of Email Marketing
While it’s safe to say that most people are probably flooded with hundreds of marketing emails, this does not mean that email marketing is not successful. It is one of the oldest marketing methods, and it still proves to be a successful strategy. According to a DMA report, for every email there is a $38 return on investment (ROI) for every $1 spent.
The challenge with email marketing is figuring out how to craft an email that stands out from your competitors. The subject line is the first thing a consumer will see in their emails. A successful subject line entices the reader to want to open the email and be more inclined to visit your website.
Creating an Effective Email Marketing Strategy
Email marketing plans need to be strategically designed in order for them to be successful. For example, you can send Monday emails telling customers about your new products and send an email on Thursday containing a newsletter with links to blog and social media posts. An example of how some businesses use email marketing is that Amazon Alexa. Amazon sends weekly emails on Friday telling customers what new features to try with their Alexa-enabled device. This type of email is a way to share exclusive information so that it is something the reader will want to look out for in the future.
It is important to get customers to sign up for your email list and there are different ways to increase your audience. Some businesses offer a discount for a purchase if they enter their email address, while others offer a newsletter with updates about a product or service. Both are effective ways to increase your email mailing list and to reach a larger audience. Also, abandoned cart emails are a great strategy to get customers back on your website to complete their purchase.
Create a New Marketing Strategy with C1M
Now is the best time to create a new marketing strategy for your business. C1M is skilled at providing your business with the best recommendations for growth and success. Our digital marketing professionals will produce a marketing plan that will help you reach the goals you always wanted to achieve.
Contact us today to schedule a consultation for a new marketing plan that will take your business to a new level of success.
