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AI Shopping Assistants and Contact Centers Reshape Work

AI Shopping Assistants and Contact Centers Reshape Work
January 15, 2026

The Future of Work With AI Shopping and Service Assistants

Shifting customer expectations are forcing every business to rethink how work gets done. As AI shopping assistants, browser-based chatbots, and workflow tools mature, you now have the opportunity to redesign customer journeys, automate routine tasks, and unlock new levels of performance—without adding headcount. In this post, we’ll explore how an AI shopping assistant, an AI-native contact center, an open-source AI model, Alexa+ browser-based chatbot, and Claude for Chrome are reshaping what’s possible for modern, AI-enabled businesses.

Key Concepts Behind These AI Business Shifts

To get value from these trends, you don’t need to be a researcher—you need a clear, business-friendly view of what’s changing. An AI shopping assistant combines conversational AI with product data to guide customers from vague questions to confident purchases. An AI-native contact center uses voice and language models to automate service interactions while still sounding natural and human.

Tools like an Alexa+ browser-based chatbot and Claude for Chrome bring AI directly into your daily workflows—research, writing, planning, and expense tracking—so your team can move faster with fewer manual steps. Finally, breakthroughs in an open-source AI model such as Nomos-1 demonstrate that advanced reasoning capabilities are becoming more accessible, giving more organizations a path to powerful, customizable AI without being locked into a single vendor.

AI News Story 1: Crescendo’s Multimodal AI Shopping Assistant on Shopify

Crescendo released a major update to its multimodal AI shopping assistant on the Shopify App Store, designed to unify customer service and product discovery in a single conversational experience. The assistant guides shoppers from vague, exploratory requests all the way through to purchase decisions, helping them find the right product faster. Reported chat-to-order conversion rates reach up to 58%, which is positioned as as much as four times the typical industry benchmark for ecommerce conversations.

For your business, this points to a clear opportunity: move beyond static product pages and basic chat widgets to a guided, AI-driven buying journey. By embedding an AI shopping assistant into your storefront, you can handle high-traffic peaks, support more customers simultaneously, and reduce friction at every step of the purchase path—all while collecting richer data about what customers actually want.

AI News Story 2: Crescendo’s AI-Native Contact Center and Nova Sonic Voice AI

Crescendo’s AI-native contact center has been a growth engine, with the company announcing a trajectory to exceed $100M ARR by the end of 2025 on the back of global adoption. A key step in that evolution is the collaboration with Amazon to integrate the Nova Sonic speech model into Crescendo’s platform. This integration enables fully automated, natural voice interactions, allowing the contact center to handle customer service conversations end-to-end with AI-driven voice agents.

For enterprises, this signals that AI customer service is moving from experimentation to large-scale deployment. An AI-native contact center powered by Nova Sonic voice AI can reduce wait times, standardize quality, and scale support across time zones without constantly expanding human teams. It also opens the door to redesigned call flows, where voice automation handles routine inquiries while your human agents focus on the complex, high-value conversations that drive loyalty and lifetime value.

AI News Story 3: Crescendo’s Total Outcome Guarantee for AI Customer Service

To further support adoption of its AI-native contact center, Crescendo introduced a Total Outcome Guarantee that ties pricing to measurable performance improvements within the first 30 days. The guarantee focuses on outcomes such as higher service quality, faster response and resolution times, and improved customer satisfaction scores. Instead of asking teams to gamble on a large, up-front investment, the guarantee aligns incentives around actual business results.

This model is important for organizations that are interested in AI customer service but wary of risk. Outcome-based pricing can accelerate your AI roadmap by giving you confidence that the investment will translate into measurable gains. It also reflects a broader shift: AI vendors are beginning to own not just the technology but the results, which can help you justify AI initiatives to finance leaders and non-technical stakeholders.

AI News Story 4: Alexa+ Browser-Based Chatbot for Research and Planning

Amazon extended its Alexa+ experience into a browser-based interface at Alexa.com, positioning it alongside tools like ChatGPT for web-based AI assistance. This Alexa+ browser-based chatbot is designed to support research, writing, and planning workflows directly from the browser. Integrations with services such as Expedia and Yelp enable users to go beyond basic query-and-answer, making reservations and coordinating plans within the same conversational experience.

From a business standpoint, this evolution of Alexa+ shows how general-purpose assistants are moving closer to real work. A browser-based chatbot can help your teams draft content, summarize information, and coordinate logistics more quickly. When connected to external services, it can reduce context-switching and manual data entry across tools. As you design your own AI strategy, this pattern—an AI assistant living where your employees already work—is a practical model for driving adoption and real productivity gains.

AI News Story 5: Automating Expense Tracking With Claude for Chrome

A practical guide showcases how to use Claude for Chrome to automate expense tracking by extracting information from Gmail emails and organizing it into Google Sheets. Instead of manually reviewing receipts, copying totals, and categorizing expenses, users can rely on the Chrome extension and AI workflow to process email content and populate structured fields in a spreadsheet. This approach is especially relevant for small businesses and freelancers that need reliable records without dedicating large amounts of time to back-office work.

For your organization, this illustrates a concrete example of expense tracking automation and Google Sheets automation powered by AI. By pairing Claude for Chrome with well-defined workflows, you can reduce human error, improve the timeliness of financial data, and free teams to focus on analysis and decision-making instead of repetitive data entry. It’s a template you can adapt for other operational processes that live in email and spreadsheets.

AI News Story 6: Open-Source AI Model Nomos-1 Excels in Elite Math Exam

Nous Research introduced Nomos-1, an open-source AI model with 30 billion parameters that achieved a score of 87 out of 120 on the 2025 Putnam Contest, a highly challenging mathematics exam. In reported results, Nomos-1 outperformed several other models, including Qwen 3, highlighting meaningful progress in open-source mathematical reasoning. While the benchmark is academic, it demonstrates that cutting-edge capabilities are no longer limited to proprietary systems alone.

For businesses, advances like Nomos-1 point to a future where you can build specialized reasoning systems on top of open-source foundations. Strong math and reasoning performance can translate into better forecasting, optimization, and decision-support tools in domains such as finance, logistics, and pricing. Because Nomos-1 is an open-source AI model, it can also offer more flexibility around customization, governance, and integration with existing infrastructure, which are critical considerations for enterprise-scale AI adoption.

Why This Matters for the Future of Work and Automation

Taken together, these developments offer a clear preview of where the future of work is heading. The AI shopping assistant on Shopify shows how customer journeys are becoming guided, conversational, and data-rich, lifting conversion rates without adding friction. The AI-native contact center and Nova Sonic integration demonstrate that AI customer service can be both scalable and natural, turning your support operation into a strategic asset rather than a cost center.

Meanwhile, tools like the Alexa+ browser-based chatbot and Claude for Chrome bring AI directly into everyday workflows—from research and planning to expense tracking automation and Google Sheets automation. This is how real productivity gains happen: by embedding intelligence in the tools and channels your teams already use. Finally, the progress of an open-source AI model such as Nomos-1 signals that advanced capabilities will be accessible to more organizations, enabling custom solutions instead of one-size-fits-all platforms.

As you plan your own roadmap, the question is no longer whether AI will reshape work, but how quickly you can design AI-driven experiences and workflows that fit your customers, your employees, and your data.

Conclusion and Next Steps

The latest AI trend news points to a consistent direction: smarter assistants, more natural AI customer service, and practical workflow automation that directly supports growth. An AI shopping assistant can help you convert more visitors into customers. An AI-native contact center can scale support without sacrificing quality. An open-source AI model can form the backbone of tailored solutions. And tools like the Alexa+ browser-based chatbot and Claude for Chrome can quietly remove friction from everyday work.

If you’re ready to explore how to apply these patterns in your own organization—from customer experience to back-office automation—we’re here to help you design a strategy that blends human expertise with AI innovation. Contact us to start mapping the next phase of your AI-enabled future of work.

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