As of 2024, less than 40% of human resources (HR) leaders have implemented or created a plan for integrating AI tools for HR operations. However,...
read moreWhat is Answer Engine Optimization (AEO)?
January 7, 2025
With the rise of voice searches and artificial intelligence comes a new reliance on AEO (answer engine optimization) strategies rather than SEO strategies for AI...
read moreBuilding an AI Organization: Lessons from Human Teams
January 2, 2025
In my thirty years of building organizations, I’ve learned that the best systems mirror how humans naturally work together. As we enter the age of...
read moreWhat are the Benefits of AI in Customer Service?
December 19, 2024
Artificial intelligence (AI) revolutionizes customer service, enabling businesses to provide faster, more personalized support while reducing costs. From automating repetitive tasks to delivering actionable insights,...
read moreGenerative AI for Customer Service – What You Need to Know
December 11, 2024
Many organizations and their customers experience a hint of initial hesitation when embracing customer service generative AI tools and processes. According to recent research, 60%...
read moreCopilots, AI Assistants, and Agents… Oh My! Understanding AI’s Role in Modern Technology
December 6, 2024
Welcome to the intriguing world of artificial intelligence, where terms like Copilots, AI Assistants, and AI Agents are becoming commonplace in business and daily life....
read moreUnlocking AI Potential – Navigating from AI Maturity Level 0 to Level 1
December 3, 2024
The applications of artificial intelligence are constantly evolving and being discovered. So, it’s no wonder that most organizations aren’t experts in how to launch AI...
read moreHow to Optimize Your Website for B2B Lead Conversion
November 27, 2024
Understanding your target audience is a pillar of any website design and marketing strategy for lead generation. This especially rings true when it comes to...
read moreA Comprehensive Guide to Crafting a Lead Generation Content Marketing Strategy
November 15, 2024
Successful lead generation is much more than advertising promotions on social media platforms, purchasing online ads, or encouraging potential customers to sign up for email...
read moreThe Role of a Content Strategy in Boosting SEO Performance
November 8, 2024
Google’s online searches drive 93% of global website traffic, so having a well-developed and thoroughly researched SEO content strategy is crucial for making an impression....
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