When artificial intelligence (AI) started to grab attention in international headlines, it coincided with a corresponding worry among writers, marketers, content creators, and other creative-oriented professionals that their jobs would eventually disappear. A simultaneous theory also began to arise that using AI to help facilitate any type of content – from graphic design projects to blog posts – was effectively considered cheating. That is because the AI tool or platform appeared to be doing all the heavy lifting while the administrator of the AI tool sat in the background and twiddled their thumbs.
But embracing AI is not cheating – it’s staying ahead of the revolution.
Generative AI can generate text, images, videos, or other data using generative models. It is simply the next plateau in technological advancements that have been cycling for centuries. Therefore, organizations that don’t embrace and harness the incredible power of AI will eventually get left behind.
Consider the History of Technological Advancements and their Initial Perceptions as Forms of “Cheating”
Let’s look back to when we first started to use spellcheck, online thesaurus, and even ancient word processors. At one point, all of these “brand new” technological tools were examined with raised eyebrows and shifty eyes, as they all had the potential to help their end users “cheat.”
Using a thesaurus to find just the right word was considered a sign of an individual’s inadequate vocabulary. On the other hand, relying on spellcheck was often seen as a sign of verbal weakness or laziness until online thesauruses and spellcheck became an ingrained part of our everyday use.
This appears to be where we are today when it comes to generative AI.
When people make a connection between “AI” and “Cheating,” the idea that comes to mind tends to be that the AI tool or technology does all the work. It is then copied and pasted verbatim wherever needed – (in a website, research paper, blog post, or even a social media post.)
But this is not the case. It’s time to think of AI as a copilot or coworker – not a crutch – that gives marketers, managers, employees, and other professionals the ability to do their jobs even better.
The Impact of AI across Various Fields
Content Creation
AI tools can enhance creativity and productivity. It can also expand a writer or content creator’s idea to include new information and strong verbiage, enhancing its relevance and resonance. For example, it can use unlimited past conversations or queries to create better dialogue for scripts or add new facts and information to articles on complicated or specific topics.
Copywriting
AI is also an essential tool for copywriting, especially for marketing initiatives. Since it has an inherent and miles-deep knowledge base of words, phrases, and images, it produces other content that grabs attention and appears at the top of search results. Using AI to research keywords and topics of interest for a target audience is an advanced and highly effective way to reach new customers. It gives companies a huge edge over their competitors.
Visual Content
Many graphic artists have an inspired design idea that is perfectly vivid in their heads. However, it can be difficult to precisely transform into an actual image file that can be shared with the world. This is where AI software tools can come into play. AI tools targeted at graphic design initiatives can help professionals create everything from perfectly executed logos to full-scale design schemes. Therefore, these tools can achieve this without the tedious and basic steps (like hands-on photo or image alterations) that used to be required to bring design ideas to life.
Communication Summarization and Project Management
AI tools can summarize and streamline communications, making project management more efficient and allowing everyone to stay on the same page. AI can even help condense and explain complicated ideas, instructions, and other big-picture strategies into digestible content and information that everyone on your team can utilize.
The key to all these applications is that when it comes to content writing, marketing, graphic design, and more, AI is used as an assistant or a copilot – not as the sole means of creation.
By thinking of AI as a coworker and not a threat, professionals can begin to embrace the power of AI to enhance their talents and abilities and not replace them.
Rethinking the “AI is cheating” Narrative & Mastering Skill of Creating Prompts
Like all technological advancements, from calculators to AI chatbots, understanding and embracing new evolutions takes time.
However, the first step is to abandon the idea that AI is “cheating” when it comes to content creation in all its forms and that it will replace all the inherent ideas and talents of actual human beings.
Working alongside AI can enhance human capabilities, creativity, and efficiency across the board, from customer service relations to marketing campaigns. Therefore, because AI is constantly advancing as it learns and retains new information, the ability of these AI technologies to allow professionals to excel is perpetually growing.
How to Use AI Tools Effectively
It’s understandable that there are concerns.
It is certainly possible to create a whole article based on quick and basic prompt like “Write a story about visiting San Francisco” or “Write a paper about the diet of iguanas.”
But folks who stick to the basics and just use AI to regurgitate or recycle existing content are overshadowed by professionals who know how to harness AI’s power as an invaluable assistant.
It’s time to embrace a forward-thinking mindset that views AI as an ally in various professional fields, leading to new opportunities and avenues for growth and innovation.
Professionals who use AI as a launching point to expand their creativity and talents will succeed. People who have never ventured past simple content creation – without editing, innovation, or strategies for using AI to create this content – will fall behind.
More than 80% of marketers worldwide incorporate AI technologies into their online marketing activities. Furthermore, most of these marketers (88%) say that the technology has enhanced their effectiveness and have allowed them to personalize the customer journey across countless different channels.
Learn all About Using the Best AI Tools for Business
So, using AI tools for your business practices and content creation should not be viewed as a shortcut or a form of cheating but rather as an essential evolution in how we work. By embracing AI, we’re not handing over the reins of our professions or minimizing the value of human input. However, we are amplifying our potential, leveraging AI as a powerful assistant that complements and elevates our work.
Reach out to the AI technology experts at C1M. Learn more about how you can incorporate AI throughout your company to lead streamlined operations, better marketing initiatives, increased revenue, and a better-performing team across the board.
We’re standing by to help you craft an AI strategy that will help you embrace – and stay ahead of – the AI revolution.
