Your business’ website is often your first impression to new customers and clients. Approximately, 76% of consumers look at the online presence of a business before physically visiting a brick-and-mortar location. Therefore, your website development dictates your prominence in organic search results, Google maps, and other online outlets where visibility is key.
Constructing an exceptional business website is more than picking an attractive theme and plugging in content and eye-catching images. When developing your website, the background features are just as important as the style and navigability. Therefore, you want your website to be tracking enabled, enhanced for SEO, have strong security, be mobile-friendly, and adapt to universal updates.
Website Development Services with Marketing Professionals
Picking the right website design agency to fulfill your vision and enhance your web presence can be a challenging endeavor. There are countless web design companies to choose from. Therefore, the website design agency will determine if your website successfully attracts customers and promotes your business.
So, before you create or overhaul your business website, keep the following tips in mind to ensure that the website design agency you choose can fulfill all your ambitions. Additionally, they can create a site that is the driving force behind your business’ success for years to come.
Outline Your Budget, Timeframe, and Goals
Your budget and timeframe may be straightforward questions. However, when it comes to your long-term goals, you’ll need to consider what you want your website – and business – to achieve. Here are some factors to consider.
- Are you going to conduct sales on your website?
- Will you need the ability to regularly update your website pages and images?
- How much technical support will you need in the future?
- How important is SEO and showing up in organic search results?
These questions and more will help make it easier to field prospective web developers and see if they align with your company’s ambitions.
Start Researching
Not all web developers are created equal, but luckily, it’s easy to request and view examples of their work from past clients and businesses.
Ask your potential web development company for references, and pay attention to the following details:
- Do all their websites look the same?
- Do the websites complement and align with the brand, instead of just featuring a basic template?
- Do the websites have exceptional content that explains the fundamental who, what, and why of the businesses’ operations?
- Is it easy to navigate through the websites, and can you easily find essential links, like “Contact Us” or other calls to action?
- Do the websites look good on multiple browsers and screens, like on a desktop computer and a mobile phone?
- Do the websites look outdated?
- Do the websites have any off-putting features, like pixelated images or typos, which make you question the business’ professionalism?
- Do the websites have any errors, like broken links?
- Where do the websites show up in relative organic search results?
For each example, make sure you browse through the entire site, (and not just skim through the homepage), to get a complete review of what the web developer can accomplish. Remember that a web design company’s past projects serve as a blueprint for the quality of services and design that you can expect with your own company’s website.
Top Features to Look for in a Website Development Company
Once you have the specs of your project, and a firm idea of what a potential website developer has accomplished in the past, chances are that the list of website developers that align with your company’s goals and ambitions will be a lot more manageable.
Even so, there are a few additional and key features to look for when selecting a website developer, which includes, (but are certainly not limited to), the following:
Communication and Collaboration
From the initial set-up to technical support issues, communication is key. You want to ensure that your website developer responds promptly and efficiently to all requests. Additionally, make sure that they can collaborate seamlessly with your business team.
Expertise in Mobile-friendly Websites
60% of internet access occurs on a mobile phone. You must ensure that your web developer has technical expertise in designing websites that work on all devices.
Specialty in Website Content Services
The success of your website’s presence in search results is directly tied to content. Additionally, strong content throughout your website is also essential in creating a great first impression on web browsers, as it positions your company as the expert in your industry.
Make sure your preferred web design company can assist with content creation. Therefore, it can help to craft readable and top-notch content that propels your business’ presence in a vast online world of competitors.
Expertise in SEO
Strong and effective content is not the only factor that drives SEO. Additionally, a great web developer will have a multi-pronged strategy that extends from your meta description to your website links. Also, this is designed to enhance your online presence.
Additional Services Available When Needed
Your business website is the first step in online and in-person success. However, a smart online strategy entails much more than a straightforward website. Social media, e-marketing campaigns, and generating sales leads are all essential and instrumental tools for driving new business. Therefore, an expert web development company can provide all these services and more.
Measurable Results
Being able to track your website and online marketing strategy’s success is imperative. This ensures that your preferred web development company has the plan to track accomplishments and milestones along the way.
Partner with a Top-notch Website Development Services Provider Today
While we’re well known for providing the most advanced websites on the market that are mobile-friendly, well-developed, SEO optimized, and loaded with fresh and engaging content, our biggest strength is our attention to our clients.
We understand that your website is the backbone of your success. Additionally, we know that no two businesses are equal when it comes to long-term ambitions and subsequent success. This is why we tackle every project with a one-on-one and personalized approach. Therefore, we cannot just focus on the details that matter, but on the details that matter to you.
Let’s work together to create an outline for what you want your website to accomplish and a clear path for getting there.
