Where are you currently spending your marketing dollars — radio, TV, print ads, or digital? Duplicating content on several pages Duplicating content on your website means search engines are left to choose the best URL to rank higher in search results, which won’t always do you any favor.
read moreHow Inspiris.ca Can Still Attract New Customers After 2 Decades in Business
The Challenge Inspiris a IT Solution company based in Alberta, Canada. Operating in since 1994. They have worked with hundreds of businesses and government departments...
read morePromoting Your Site Doesn’t Have to Break the Bank
Want to generate more traffic to your site, increase brand awareness, and grow your business? You can achieve all of this WITHOUT spending a dime....
read moreYour Guide to Online Reputation Management
Last year, Pepsi put out an unfortunate ad that went viral in a mere matter of minutes — and not for good reasons. What was...
read moreDon’t Overlook Your ‘About Us’ Page
The ‘About Us’ page is some of the most important real estate on your site. It is designed to: convey key points of information to...
read more6 Ways Generate Traffic To a Newsletter
The number of subscribers your newsletter has is a direct indication of its success. If few visitors are submitting their email addresses, then it’s not...
read moreCopywriting & Content Marketing: What’s the Difference?
The digital sphere of content marketing and copywriting can be difficult to navigate, especially if you’re new to the game. This article aims to demystify...
read moreAnalytics: What’s All the Fuss About?
When you think of your marketing strategy a couple of things probably come to mind such as content, copywriting, campaigns, SEO and so on. Lurking...
read moreHow to Build an Undeniably “Clickable” Call-to-Action
In most blog posts, emails, web pages, etc. there contains a call-to-action (CTA.) CTAs are an important part of the lead generation process and essentially...
read moreAre You Using #Hashtags to Your Benefit?
Hashtags have quickly become one of the most effective search mechanisms for internet users. Simply put, if you’re not using hashtags as part of your...
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