Getting your leads to your website is a great first step But how do you get those leads to become sales? You need to talk directly to your leads – keeping your brand in front of them, taking them on a journey to learn about your product and how it...

To grow your business, you need to bring in leads – people who are really interested in what your business has to offer But how do you find these leads, and get their contact information so you can engage with them? One of the cornerstones of an effective digital marketing...

Do you ever stumble when a client or lead asks you what you do, or what your company does? Do you hear your team members struggle with this question too? You need to get a clear and concise statement for how your business fills a need and provides value –...

Are you drowning in a sea of red? Failing to stay on top of important tasks? In our busy digital world, staying productive can be a struggle Keeping on top of everything you have to do – like producing content, getting client approvals, and delegating tasks to editors and team...

In today’s business environment, we all get too many emails every day Some are urgent and important right now – some are just an FYI or white noise So how can you stay productive and on top of what’s really important in your email inbox, while not becoming overwhelmed with...

To grow your business, you need to generate leads – people who might be interested in what you’re selling But leads are not all created alike Some leads come in quickly, but at a cost – those are quick leads They work fast But they’re not right for every business...

What’s the difference between marketing and sales? Many people use those terms interchangeably – but they fill very different roles And as a business grows, they should be treated separately Marketing brings qualified leads to the sales organization And Sales converts those qualified leads to customers Information qualified leads, marketing...

The digital presence of your company is how you present your brand and products to your potential customers It consists of three parts: your website, your online reviews, and your social media Your website’s purpose is to answer the questions customers might have, and engage so they will raise their...

Digital marketing is the most effective way to grow and build your business right now, no matter what your industry is But how much should you be spending on digital marketing? The answer to that question depends on your industry, to a certain extent, and on the size of your...

Business owners have a lot of conflicting information available about marketing strategies With all the buzzwords out there – SEO, content marketing, social media marketing, online ads – how can you sort out what’s really essential to your success? Digital marketing is the answer It meets your customers where they...