SEO is a top priority for increasing web traffic, which is why digital marketing is so important for all businesses. Being found by the right people – or potential customers in today’s crowded digital world, is one of the most important goals for any business – Search Engine Optimization or SEO is the way to do it. Digital marketing is the best investment to help increase your organization’s revenue and now we use AI tools that make it an even better experience. Let’s look at some essential information on SEO tools and which types you should probably try out if you want to stay at the top of your game.
What are SEO Tools?
SEO helps your website rank better on any given search engine, but the SEO differs depending on the search engine used. Even applications such as YouTube or social media platforms have their differences when it comes to making your content visible, or ranking higher than your competitors.
SEO tools are designed to provide you with the information you need to understand the overall health of your website. With these tools you can tell whether your website is ranking high on a search engine, or if there are any issues that could hinder readers from engaging with your website.
AI SEO tools can allow you to monitor how you are doing in comparison to your competitors and access the keywords your web content is ranking. When you take advantage of an SEO tool, you essentially ‘optimize’ your website for search engine success.
Three Main Types of SEO
On-page – Includes content optimization, HTML elements, System requirements, CSS and more
Off-page – Includes Linking, strategies to build trust, brand building, social media management
Technical – Website developers create page loading time, user experience, crawling, indexing, etc.
These three ways are essential to be successful in search engine optimization.
Everything AI
Artificial Intelligence is all around us and now more than ever before, it is making a big impact with SEO. Think of Alexa, Siri, Cortana, Google Assistant, or even Netflix. These are just a few examples of products that we may use on an everyday basis that are all AI powered tools. Did you know that SEO that’s powered by AI has been around for a while now? Just like Netflix helps you find what you’re looking for, AI powered SEO helps you tailor your website to search engine requirements with greater accuracy than before. AI therefore does what you would normally do using an SEO tool, but the results are automatic and faster.
How Does AI SEO Work?
Artificial Intelligence in digital marketing uses advanced software programs that enable it to perform several tasks simultaneously, analyzing multiple data points to give you the most effective results. If you think of Google, you know that google algorithms (which are AI powered) are updated quite often, in order to provide users a better experience. This is where using AI to learn to adapt to another AI system is a smart choice.
Artificial intelligence software can be programmed to learn from its operational analytics and apply those learnings to its results and without intervention from humans. As we’ve seen, SEO comprises of numerous tasks that could take hours of work to complete effectively. AI SEO reduces all these manual tasks, thus automating many of the processes which would usually take longer for an individual to carry out.
Automatic Use of AI SEO
Topic discovery
Determining the right topics to write about, i.e., analyzing what people are searching for within the context of a particular business, the phrases or queries they use and their search intent.
Keyword research
Identifying keyword clusters that people search for within the website’s domain and determining what type of content should be published to attract the appropriate traffic to the page.
Content optimization
AI content optimization pulls data from topic discovery and keyword research to show you exactly what kind of new content you need to be publishing on your website. It also analyzes existing content and offers suggestions on what changes you can make to get each piece of content to rank better. It is interesting to know that AI SEO tools are primarily available so that they can provide you with AI generated content that ranks high on search engines with minimal human input and intervention.
What are the benefits of AI SEO tools?
AI powered SEO is taking the digital marketing world by storm. An SEO company that uses AI can handle the increasing data and fast changes of the digital marketplace.
Benefits of using AI SEO tools
- Increase revenue by increasing traffic to your website
- Reduce the costs of manual SEO work
- Reduce time spent through automation
- AI utilizes every possible avenue to improve results including voice search
- Helps you gain a competitive advantage in the digital marketplace
How can AI SEO improve your website?
It’s easy to see now that a well-developed AI SEO tool can tremendously improve the performance of your website. For starters, it can help you rank higher on search engines and drive higher quality traffic to your website, that enables superior user experience through the suggestions it makes by providing the capabilities that are built into it. With AI SEO, your website will be strategically designed to position your business as a leader in your field.
C1M & AI SEO Technology
C1M has a team of digital marketing experts which can provide you with a successful marketing plan. We’re here to help you grow your business through proven SEO techniques, excellent writing, and measurable results.
If you’re strapped for time but know how important a solid SEO strategy is for your business, then contact us today!
We also use AI SEO technology that will benefit your company and provide you with promising results.
